Nice article talking about how you can get good content ...
But come on, do we really need AI and talk about readability? Here are some suggestions on good content we use?
1. Stand up and read it out. This will "smoke out" the punctuation mistakes, it will also help you find the grammar errors. If English isn't your first language, it should also help iron out any issues there.
2. Be Honest. Is it really interesting and engaging? I know you are writing a white paper on a complex nature, but really will your readers understand it.
3. Could you explain it to your mum? While it might not be actually your mum, this is a metaphor. Can you explain it to a child. Don't forget KISS - Keep it Simple Stupid!
4. 500 Words is Plenty - Yes I know there are stats that long form gets engagement. No it doesn't, people download and then put it in a file "to be read some day". If you want people to read, 500 words / a 3 min read is plenty.
5. You only remember one thing. While I know there are 2,000 things you want to tell people about, they will only remember one thing. So just write about one. Across 2,000 blogs.
6. Don't Pitch. The fact somebody is reading your article is enough they "know" about your product. This is about being insightful, educational, funny it's not about selling.
7. We Know You are Clever - Nobody likes a smart arse, this isn't a show case to prove how clever you are as in 6, engage and empower the audience.
8. The Dinner Party Test - Would you read the content out to your friends and family without they yawning and taking the Micky that you were being too corporate.
9. Don't be a Robot! - Leave the corporate suit in the office, this is about getting your content read, not ticking the corporate box.
10 Get a Decent Headline - Without it, something that grabs me and want to read it, you are (as with the other 9 points) wasting your time.
You should limit long sentences and passive voice to 5% or less of the total content. Active voice rather than passive makes it clearer who needs to do what. By shortening sentences and using active voice, you can make even technical subject matter more readable and engaging without any “dumbing down.” The best writing makes complex topics easy to understand.