We often hear people talk about social selling as sending spam over social when it isn't

That's spamming people on social 

Our definition of social selling is 

Using your presence and behavior on social media to build influence, 
make connections, grow relationships and trust, which leads to 
conversation and commercial interaction.

As we talk to people we always see an aha moment 

Which is when people realise why they need to have a “shop window” on social

Why they need to connect in a non spammy way to drive conversations not pitches

How by commenting on people's posts brings people towards you and builds trust

Sharing insight not corporate propaganda demonstrates you are the expert you are 

As this all comes together, sales starts to accelerate 

Where the magic happens

Can you drive revenue from social media?

Social selling is about spamming people or inmails or connect and pitch

Our definition of social selling is 

"Using your presence and behavior on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
 

And the results?

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.