The stats below are pretty chilling, let's face it, nobody likes advertising. But as so often with the position with regard to digital marketing people think the way they "sell" but not the way they "buy". As buyers we hate pop ups, there are news sites where you don't know what is the site and what is an advert. We get pop ups on mobile that we cannot delete. And even "social media gurus" have annoying pop ups on their websites. If it's all so annoying, then why do people do it?
Here at DLA we don't use any form of advertising, we don't need to, as we know as buyers we hate it, so why would we force this on our customers?
In fact when we see people advertise we actually feel sorry for the brand. It's clear they don't really understand social media. All very sad.
38 percent of US adults have some kind of ad blocker in place, 47 percent actively avoid mobile in-app ads, and 50 percent actively avoid desktop ads.