The Acute Moment Has Passed, Time To Manage The Chronic Disruption Of COVID-19
As we come out of lockdown and tentatively move towards living with Covid19. I won't say normality, as I don't think we will ever go back...
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Why You Can't Afford Me!
Do you spend your marketing budget on digital advertising?
If you do you'll have seen the cost of those ads going up, factor in circa...
Why Earned Attention is better than Paid Attention
PPC is a great way to generate immediate traffic and boost sales. A marketer shouldn’t doubt the potential of Pay-per-click (PPC). But...
Just How Relevant Is Paid Media Today?
Shouldn’t the 94% that aren’t clicking ads be the focus of businesses efforts rather than the 6% that are clicking ads?
My business partner Tim Hughes sent me the following article the other day asking me to make comment on it.
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