My partners son purchased us a https://www.prynt.co/#/?_k=u1audw for Christmas.
Great little machine, you take a video and it prints the first frame of that video as a photo. Remember when we printed our photos, like vinyl records, printing photos is now a novelty. Then when you look through your mobile phone at the printed photo, there is an augmented reality (AR) vision of the video on the photo. In other words the video runs on the still image / photo.
AR has moved from shiny new object to mainstream.
The point is this. AR is here, it's simple and can be used by marketers in events or to promote your products and services. In 2018 your business and customers will expect you to have an AR strategy.
Time to get one?
But many enterprises are ignoring this trend, believing VR is relegated to the world of gaming and video. I think that's a mistake.