Perhaps auto responders, automated messages and other triggered communications might deliver a short-term uplift in traffic...and possibly even sales, but longer term?
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Marketing automation...a double edged sword?
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pop-up ads: Data shows that they create leads, but most people hate them. This simple technology allows marketers to scale lead generation: As traffic grows, we generate more leads. But we could also generate more annoyance, distrust and hate by using pop-up ads.
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