According to this Linkedin post the 4 biggest challenges for CROs are 

→ 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗨𝗻𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆: 
Over-reliance on partners and poor qualification processes lead to unpredictable revenue streams

→ 𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹: 
Struggles in moving upmarket and expanding into new sectors slow down growth ambitions

→ 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗗𝗿𝗮𝗴: 
Sales leaders are overly involved in day-to-day activities, reducing focus on strategic growth initiatives

→ 𝗠𝗶𝘀𝘀𝗲𝗱 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: 
Inefficiencies in handovers and poor qualification processes lead to lost deals and delayed projects
 

This does not surprise us as it reflects our research

Why? Because business are still reliant on legacy sales methods like cold calling and email

The results from these get less and less every year, but this is seen as “normal”

Rather than living in a world, where very deal is a “must win deal”

Wouldn't it be better to have more conversations where you can pick and choose the most profitable deals?

This would resolve the revenue unpredictability

By talking to more and more accounts would mean you would get back on a growth trajectory

This would free sales leaders from this content inspection to do what they joined sales leadership for, to help and mentor the sales people

By providing structure it would make your sales team more efficient

And by easily multithreading reduce the number of deals that are delayed 

This isn't some sort of make believe fairy story 

But what our customers are seeing day to day, one of our customers has just got Y on Y of 187% growth

One of the salespeople in that team has earned life changing money

The fact we had a hand in that, is something we are very proud of

Can you drive revenue from social media?

Social selling is not about samming people or inmails or connect and pitch

Our definition of social selling is 

"Using your presence and behavior on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
 

And the results?

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.