The number one attribute your content needs to have on LinkedIn

On a call last week with LinkedIn and they gave this advice

Whatever you post it needs to be a scroll stopper

They are not bothered if it’s work related or personal it needs to stand out and get people to stop scrolling

I'm going to repeat that, LinkedIn do not care if your content is NOT work related

Linkedin suggest you tell your personal and professional story

Now when they mean scroll stopping remember the content has to be exciting to your buyer, not you

You are not the judge if content is good or bad, your audience is

So while you might be really excited about a new product or launch or SKO as it pays your mortgage

The buyer probably has other more important things to do than read it

So now is the time to start thinking about scroll stopping content 

Can you drive revenue from social media?

Social selling is not about samming people or inmails or connect and pitch

Our definition of social selling is 

"Using your presence and behavior on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
 

And the results?

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.