This is was a CRO said to me this week

“The problem with corporate content is that nobody believes it”

We talked about how if you “like” my post that you then know who I am

And most probably I am now in your head

Which means my solution is front of mind

The more you move towards insight and education with your content and 

The more you move away from corporate posts, the more you will remember me

Then we went through with him how you harvest engagement 

We showed him how engagement was a demonstration of digital “relevance”

As a salesperson, getting likes and comments on content is not some vanity metric

But engagement, is an opportunity to have a conversation

The more conversations the sales team have with people who resonate with you

The more revenue is created 

Can you drive revenue from social media?

Social selling is not about spamming people or inmails or connect and pitch

Our definition of social selling is 

"Using your presence and behavior on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
 

And the results?

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.