One of the services we are often asked to perform by clients is to help with the forecast

Forecast accuracy is key and having worked in a company where 95% - 98% accuracy was expected, we know a good strategy

It was in one such meeting with a client of ours, where the management team got to discuss the deal at Domino's Pizza

They all agreed it was a dead cert, the CRO and the CEO had met the client, it was. “shoe in”

As they moved onto the next deal to discuss, I spoke out “the deal won't happen”

Everybody looked at me

Thought I had better qualify that, I said “from what I can see on social that deal won't happen”

And it didn't happen

Relationships are key to any sale and what i could see was that the business didn't have the coverage in the account that they thought they had

It was clear to see that know what to look for

This is just one of the tactics that you can use as a strategy to de-risk your forecast

Can you drive revenue from social media?

Social selling is not about samming people or inmails or connect and pitch

Our definition of social selling is 

"Using your presence and behavior on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
 

And the results?

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.