When ChatGPT dropped in November 2022, which, let’s be honest, feels like a lifetime ago in tech years, I knew DLA Ignite couldn't afford to stand on the platform
We had to board the AI train immediately
It was a total "deja vu" moment
I had that exact same prickle in my "spidey senses" that I felt twenty years ago when social media first flickered onto the radar
Back then, I knew social would flip the world on its head; I felt that same seismic shift coming with AI
As CEO, my first mission was simple: Total empowerment. I wanted the entire team at DLA Ignite to own this journey, not just watch it from the sidelines
Fast forward to today, and that collective hustle has paid off
We’ve built an AI teammate (sparring partner) designed specifically for sales teams, and our first implementation is already live and kicking
I’m constantly blown away by two things:
Our team’s grit: There’s a reason our original competitors from a decade ago are no longer in business while we’re still innovating
Our customers' brilliance: The best ideas always come from the front lines
Case in point: We initially built a "sparring partner" for content
But when our customers mentioned they were looking to hire a new Sales Enablement person, we stopped and listened
We asked, "What if we built that role into the AI?"
So, we did. And how’s it going? Incredible
The Real Secret Sauce
People ask me what the trick is
Here’s the reality: The AI itself isn’t the secret
In today’s market, the model is essentially a commodity, if you are using AI you are average, you are mediocre
The real magic isn't in the prompts; it’s in the context. It’s about the quality of the data, real or synthetic, that you feed the machine
AI doesn't just need instructions (prompts); it needs to understand your world
Conclusion
If you’re currently looking at your budget and planning to hire a traditional Sales Enablement lead, take a beat
The world has shifted again
There’s an agentic AI for that now, one that scales, learns, and never sleeps, helping your salesforce 24 / 7
We’re not just boarding the train anymore; we’re driving it
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