A decade ago, we built a social selling process designed to do one thing: transform sales teams without the spam or the need for expensive bloated tech stacks

The results spoke for themselves

We’ve seen average SDRs landing 5 high-quality ICP meetings a week

At Salesforce, one AE is hitting 7 ICP meetings a week

These numbers don't just beat legacy cold calling and email blasts, they blow them out of the water

But as CEO, "good enough" isn't in my vocabulary

I wanted to see how AI could supercharge our methodology

We signed our first AI-integrated client just before Christmas, and this is our view from the implementation so far

The Mistake Everyone is Making

Here is the reality: Most companies treat AI like a magic wand, but they’re handing their teams an empty box

If you give AI a team but no underlying data, you have scale without context

You’re just automating noise

We took a different path. We took standard AI and fed it the "DNA" of a successful sale:

• Deep persona and vertical insights

• Account-specific intelligence

• Mastery of storytelling and brand guidelines

• Comprehensive sales enablement and case studies

And where the data didn't exist? We built synthetic data to fill the gaps

Methodology > Algorithms

The second major differentiator is that we didn't just buy a tool; we layered our proven social selling methodology on top of the tech

Most "lead gen" apps promise a constant stream of noise

We offer a system for creating meetings at scale

You have a choice: Do you want a million unqualified MQLs from an "empty vessel" AI, or do you want hundreds of highly qualified SQLs that your sales team can actually close?

The Results

We rolled this out to a live sales team recently, and even I was floored

This isn't just about efficiency; it’s about elevation

Conclusion: The true power of AI isn't in replacing your people, it's in turning your B-players and average performers into A-players, that's what moves the needle

When you provide the right context and a proven methodology, you don't just improve your sales team; you redefine what they are capable of achieving

Just imagine the impact of rolling that out across your entire organization?