When I look out over LinkedIn, I see many people posting content

The content gets very little engagement and therefore little return in terms of $s

On the calls I have with LinkedIn many creators blame this on the algorithm

When in fact our success in content is down to us

So how can you get more engagement with your content?

First of all, don't give up this is about creating a virtuous circle or flywheel

Then you need to post content that is insightful

Ask yourself the question “will somebody learn from this post?”

If the answer is “yes” then you are on the right track

Next you need to connect to people, who you would like to read your content

Don't forget, don't be spammy, be interested in them, it's not about you

Make sure your profile is “buyer-centric” so when people check you out

They will want to connect with you

And finally, don't be an island, go out and comment on other people's content

Be supportive, be encouraging, be the person filled with positive energy

This is how you create a content flywheel

And finally, don't be scared of making a mistake

Nobody cares, in fact mistakes are human, I have learned to embrace my typos

You should too

Can you drive revenue from social media?

Social selling is not about samming people or inmails or connect and pitch

Our definition of social selling is 

"Using your presence and behavior on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
 

And the results?

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.