There's so much good stuff in this article by Samuel Scott it's hard to know where to start. But it's clear we're in the middle of a marketing perfect storm. Ad blockers, GDPR, fake news, all-powerful algorithms will transform everything we understand about digital marketing, personalised advertising and content in the next 18 months. Strongly urge you to read this, it could save your careers!
Retargeting was the straw the broke the web's back. People hate it. Retargeting has turned the marketing industry into drug addicts on the path to suicide. We like the constant highs of the purchases and conversions, but all of those hits are eventually going to kill us once consumers have had enough and block ads altogether.