I've turned the statement around as i think it's more startling.
"58 percent of CEOs are not taking a digital-first approach to business change or taking digital to the core of their enterprise model. To fund digital initiatives, CEOs indicate that the largest bulk of money it not coming from self-funding, they do not see the primary purpose of digital initiatives to win revenue rather than to save costs."
Digital is STILL being treated like a CRM or ERP implementation, where the focus is on efficiency, rather on new ways of working and in the case of social selling incremental (so new) revenues, rather than making what you have right now better or more efficient.
42 percent of CEOs are now taking a digital-first approach to business change or taking digital to the core of their enterprise model. To fund digital initiatives, CEOs indicate that the largest bulk of money comes from self-funding, rather than existing budgets, as they see the primary purpose of digital initiatives to win revenue rather than to save costs.
