Interesting research that is looking at who business leaders turn to in the current days of Trump, Brexit, Social Media, Artificial Intelligence etc.
In the past people turned to the "big 4" etc as trusted advisors or holders of opinions of what what is "hot or not" or what is "up and coming".
According to this research on 31% of companies are doing this. The research shows that people are turning to conferences, but what we see is event attendance dropping off, as event margins drop the organisers end up not paying speakers so the talks turn into adverts.
I wonder if there is a market out there for the boutique management consultancy that specialises in one thing and one thing alone. Making sure that clients get "the best" knowledge in that defined business process area / industry vertical?
There are a million best practice pieces, but nothing of actionable substance. Clients want substance, not just the fluff. Clients are shifting to soliciting help from firms which can do the work and have the proven knowledge to support it, which is why so many are resorting to analyst reports to figure stuff out.
https://www.horsesforsources.com/new-era-digi-ops-advisors_103117
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