Those sales teams that employ social selling tactics are 79% more likely to meet their quotas according to Aberdeen Research group• Research from Forbes stated that 78% of sales people that use social media outperform their peers...two pieces of research which suggest that social selling is THE way to achieve. So why isn't everyone doing it?
The “like-to-lead” revolution is here. The new reality of selling is social. It’s becoming almost impossible to ignore the impact social networks are having on sales. The reality is sales people who ignore social networks are not going to scale their businesses as effectively as they could.
https://www.maximizer.com/blog/how-social-selling-can-increase-revenue/