If an affluent family can afford a video director for their holidays, you can find a budget for your business.
And you don't have to pay £2500 a day. Harvesting employee generated content (with their approval), can be worked into internal or external comms, if you have the editing skills.
Authenticity is everything!
“What people shoot is not perfect and it’s not always beautiful. But it’s authentic. It’s about telling the story of your life. Lighting, sound, backing music – none of that is really important. Parents want to hear the sound of their toddlers trying to feed themselves, their kids playing in the pool. When you look back at your own footage, you’re going to have an emotional reaction to it.”
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