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Social Selling 'Masterclasses' do nothing but confuse people...
I had yet another Zoom call today with a client who has attended 2 separate, 1 to 2 hour ‘Social Selling’ ‘Masterclasses’ and are...
Why podcasts are good for your Social Media Content Mix.
When Sarah and I set up Crux we knew we wanted it to be a Social company from day 1. A company that showed the real personality of...
How content affects your Sales Pipeline.
In a recent article I wrote about the need for a “rich and diverse content mix” and a few people have been in touch about what that...
No, GPT-3 can't write marketing copy. And here's why
I've had many conversations with marketing copywriters in the past day or so about the significance of GPT-3, the new open source...
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