Does GSK really have a true digital transformation formula?
It seems that every Healthcare solutions provider wants to teach us how to look after ourselves, and they all have different products and...
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Influencer marketing: The authenticity paradox
At work we've really upped our influencer and customer-advocacy program. It's taken us to 13,000 Instagram followers from less than 1,000...
Influencer marketing dead? Think again
Most articles claiming that influencer marketing is dead or dying are mostly wrong. I say mostly, because it is true that the...
Never mind content strategy and content marketing. What's your content theme?
Your content theme? What the heck is that? Put simply your theme is the overarching story that you want to tell on behalf of the...
Content? Keep it simple, stupid!
'Creative ideas are tanking your content strategy' says this article from PR University.
I couldn't agree more. I'd qualify this by saying...
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