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Curious consumers and the unstoppable rise of the podcast
Confession. I've steered clear of podcasts until recently.
Partly the name itself, another one of those interwebby portmanteau...
Does GSK really have a true digital transformation formula?
It seems that every Healthcare solutions provider wants to teach us how to look after ourselves, and they all have different products and...
Influencer marketing: The authenticity paradox
At work we've really upped our influencer and customer-advocacy program. It's taken us to 13,000 Instagram followers from less than 1,000...
Influencer marketing dead? Think again
Most articles claiming that influencer marketing is dead or dying are mostly wrong. I say mostly, because it is true that the...
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