Put politics to one side and read this remarkably candid account of how a political campaign used Facebook to reach and influence thousands of voters with incredible precision. Many lessons for businesses here as well.
Parscale said the campaign constantly tested minute variations in the design, color, background and phrasing of Facebook ads, in order to maximize their impact. Typically 50,000 to 60,000 variations were tested each day, he said, and sometimes as many as 100,000.
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