This week I was celebrating the life of Danny Glover
When I was at Capgemini, there were people there that saw it as important to be the cleverest person in the room
Not Danny, he knew it was...
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A recent survey found a quarter of people aged 18 to 34 never answer the phone
A survey by Uswitch found that a quarter of people aged 18 to 34 never answer the phone.
A recent survey found a quarter of people aged 18...
How a Fortune 50 company approaches social media today
We work with a lot of Fortune 50 companies and the ones that are being successful are those that understand that social isn't about...
Why outbound has a new renaissance
I’m not sure if you’ve seen the latest on your inbound marketing strategy?It would seem that it’s it might not have the longevity that...
CEOs embrace selfie videos to talk up earnings and prove they’re not robots
In this article by Bloomberg, "once upon a time, video selfies were seen as social media activity that belonged firmly outside the...
Do you bring mementos home with you from vacation?
Maybe some of the local produce, the wine, a local delicacy?
Or maybe something that will last longer, a hat or a fridge magnet?
Or maybe...
Where and how does food and drink gets its name?
White wine from the champagne region of France is champagne
Stilton cheese, comes from the town of Stilton
Gruyère cheese comes...
The importance of saying thank you on LinkedIn
If I hold a door open for you, what do you say?
“Thank you” of course
If you are standing in a line at Starbucks and I can see you are in a...
Content marketing - The trap all salespeople fall into
I recently spotted a VP of global sales posting about the fact that her company had taken 6000+ colleagues to a hotel some where to...
Why authenticity and connection are key to thriving in an AI-driven world
In this article from the conversation they make a number of interesting points.
"According to Merriam-Webster, America’s oldest...
I unfollowed you on Linkedin today
I unfollowed you on Linkedin todayI know you will never knowOur connection used to be fun You used to be insightful You used to...
This week would have been my Dad’s Birthday
He was a big classical music fan
The brain does funny things as Dementia sets in
My father lost his ability to read a map
He stopped being...
Should you plan a vacation or should you be spontaneous?
Should you plan a vacation or should you be spontaneous?
This is a question @Julie Harris and I have been wrestling with
In the past, I...
Why and how sellers can take back control of the buying process
10 years ago CEB, now Gartner published some data that shows that buyers self served and were 52% of the way through the buying process,...
The data that shows that your CEO's posts aren't reaching the people you are trying to influence and what you need to do instead
Reading some recent data published by Cameron Brain of Everyone Social
Cameron says
"Ever wonder how your company page, CEO profile,...
Why we walked away from a $400K deal in our first 3 months of being a start-up
When Adam Gray and I started DLA Ignite, we did what all founders need to do.
We went to our network and explained to them what we were...
The data that shows that your paid media isn't reaching the people you are trying to influence and what you need to do instead
Reading some recent data published by Cameron Brain of Everyone Social
Cameron says
"Ever wonder how your company page, CEO profile,...
Where's the worst place you've ever stayed?
It was Sunday 31st August 1997.
I was staying at The Old Inn, Crawfordsburn, in Northern Ireland.
Having stayed there many times before,...
Bigger deals take longer, so how you can shorten your sales cycles
In this recent report by Kerry Cunningham has data to back up the notion that bigger deals take longer.
While I know we knew that, but...
5 types of posts on LinkedIn your buyers are just not interested in
When we come into social media we should have two objectives the first is to get meetings the second is to generate revenue.
After all if...
The only way to “break through the noise” with buyers is by sending personalized, relevant outreach - really?
I spotted this article the other day and was surprised that in 2024, people are still saying
“The only way to “break through the...
What key changes are Gen Z and Millennials making in their buyer behaviour? How should this impact your sales and marketing?
In the data that Simon Kemp creates, (it's free to download and there is no gating) and can be obtained here, we see that more than...
According to G2 deal values are going up, so how can you make sure you capitalize on this?
Ah, the sweet sound of money well spent—or perhaps just spent.
Deal values are on the rise in the wonderful world of software, where...
How about this new way to create awesome case studies that your prospects will want to read?
The other day I was on a panel for a podcast and the moderator said
“It's a given that marketing need to create case studies as part of...
What are CMOs are prioritizing today?
I read a recent blog from Cameron Brain of everyone social and I thought I would share parts of it here today with my insight.
Cameron asks
"I can't remember the last time I searched on Google. I only use chatgpt and perplexity.ai now"
Yesterday I was on the panel of a podcast.
We were talking about the Hubspot, inbound method of marketing.
I pointed out that Hubspot's...
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