The term "personal branding" sounds like something that is unattainable, so why bother?  Read on.

A personal brand, for a company and...

I've worked from home for years, it's never bothered me, as long as I have a laptop and a phone, I can work.

Here at DLA Ignite, we don't...

I do love it how people with a vested interest bend figures to suit themselves ... of course these people think that email marketing...

The term "personal branding" sounds like something that is unattainable, so why bother?  Read on.

We believe that the world has...

Are you a fan of 'Gordon Ramsay's Kitchen Nightmares'?

He's the famous TV celebrity Chef who, apart from building his own branded...

One of our clients recently described a "social" organisation.  A social organisation being one that is run on social.  Social...

Trust is the currency for sales and marketing today and in the future.

We trust certain brands (and people) and don't trust other brands...

I attended the Association of Professional Sales insights seminar this morning. What a brilliant session it was too.

Mike Adams, all the...

One of our clients recently described a "social" organisation.  A social organisation being one that is run on social.  Social...

There a rare breed (for now) connected leaders that is. We can now evidence that many leaders, especially CEO's and CMO's have a...

Trust is the currency for sales and marketing today and in the future.

We trust certain brands (and people) and don't trust other brands...

The business of retail continues to be turbulent for some, and a beacon of hope for others. As I write this blog at the end of February...

The global Instagram influencer marketing industry, which is one of the biggest alongside YouTube, was worth $1.1 billion and will hit...

Time to hold your hands up - digitally speaking that is.

"Skip The Ad" - Who can't wait for that few initial seconds to be over so you can...

Have you sat down recently and worked out how many subscriptions your family are paying for on a monthly basis and then annualised it - I...

I feel sorry for so many employees that have had to take part in "employee advocacy".  I also feel sorry for the friends and family...

This research is pretty damning.  The same with sales and marketing.

Trust is pretty low for sales and marketing.

Today I spotted a...

What do I mean by this?

In order to catch a fish, you first need to know where they are.

How do you do this? Luck, trying new parts of the...

When did it happen? It seemed to creep up on us.

Look at this data...

I was speaking with a CEO the other day and he said his number one issue was ...... retention.

While he was based in Seattle, it wasn't...

Trust is the currency for sales and marketing today and in the future.

We trust certain brands (and people) and don't trust other brands...

Sustainable fashion is most definitely becoming a mainstream strategy for brands and retailers alike, but it's the consumer whose driving...

To ensure customers visit retail establishments in the future – and that’s measured in months for some, years not decades for others –...

Retail has always had to work hard at getting people through the doors, this is equally true for all online retailers. In particular with...

People don't like the digital intrusive ad industry - no matter what your media buying agency tells you.

If they did we wouldn't be seeing...

Following a slew of high profile senior departures from NBrown plc over the last 12/18 months including the CFO, Buying Director,...

When I heard that the CEO of BP was going to be on Social Media, I thought here we go, a load of press releases or a bunch of corporate...

We visited a client the other week, like so many clients we visited they were scared. Scared that the buying process had changed, but...

When you hear the words 'business transformation' do you switch off and think "here we go again, another tech project"?

It seems that's...

I've just spent today prospecting on social media.

It amazes me what people think is OK on social.  Not what they post, but what they...

I feel sorry for the employees that have had to take part in this.  I also feel sorry for the friends and family of Dell employees...

I remember being on a sales course and one of the things I learnt was what the difference between a tactic and a strategy.

Which was...

I heard that the Mobile World Congress has been cancelled because of the fears over the Coronavirus.  This is a massive deal,...

The answer is;

When consumers choose one channel to get warmed up over a brand and go on to make a purchase via another!!

The majority of...

Trust is the currency for sales and marketing today and in the future.

We trust certain brands and don't trust other brands.

We trust...

Since the beginning of time (as I remember) talent was sourced from one of three ways.

1. Head hunters 
2. Advertisements 
3. Employee...

The commercial digital world we live in is always in a state of flux, change is inevitable and based on my experience change...

There is a major problem in the world of work now.  We thought it could be sorted by a table football game or a table tennis...

If your a fan of the garish blue and yellow distinctive colours of Swedish big box retailer 'Ikea' and their unique shopping maze that...

Media agency review sessions for some can be weekly, but for most its a monthly retrospective session, the purpose is based on your media...

Social media has changed society and its changed business. 

Just think, the Arab spring, the ALS Ice Bucket challenge and turn on the...

Not only are there now 1 in 4 people adopting ad blocking software, not only is their forecast to be circa $100 Billion in ad fraud by...

While this article is about Euro 2020 the football (soccer) tournament being played this summer.  The article is "on point" as to...

There is a secret to employee advocacy or some people call it employee experience. Do you know what it is? 

It’s about your employees.

When modern marketing started back in the 1980s you only had a few “tools” available to us. Advertising, using the phone, so cold calling...

What happened?

It wasn't long ago when a table tennis table was all you needed.  Now we have that and more.  We can sit on bean...

I recently wrote a few articles on here about analog leadership in what is today a digitally savvy social media connected world. From the...

In a new McKinsey study,1 83 percent of global CEOs say that marketing can be a major driver of growth. For a function that has all too...

As marketers we now have access to our customers in every nook and cranny of their lives. But with more layers of technology between us,...

Let's be honest with ourselves, physical retail adopted the homogenisation and the blandness of 'corporate multiple retailing' long...

There is a major problem in the world of work now.  We thought it could be sorted by a table football game or a table tennis...

I'm sure that these figures don't actually surprise anyone, and are we really surprised by the speed of change?

Social Media, Internet and...

When did it happen? It seemed to creep up on us.

Look at this data — The latest data on internet use, social media use, mobile use, and...

When modern marketing started back in the 1980s you only had a few “tools” available to us. Advertising, using the phone, so cold calling...