2/28/2023 10:15:41 PM Pipeline - are you looking in the wrong place. Qualify where the problem is. By Digital Leadership Associates Are you thinking about pipeline generation the wrong way? So many companies I speak with, and I’ve spoken to more than 150 of them in the...
2/28/2023 10:13:35 PM Do You Struggle With Pipeline Creation? By Digital Leadership Associates I haven’t yet spoken to a company that doesn’t. And I’ve spoken to a lot, 150 in the last 18 months!So why do so many people within these...
2/28/2023 10:11:11 PM Articulating & Quantifying Value in a B2B Sales Situation Is Hard. Do It Well and Differentiate Yourself To Win. By Digital Leadership Associates I’ve spoken to more than a hundred and fifty technology and services companies (in 18 months) and not one of them can pin point their...
2/28/2023 10:08:49 PM How a Management Consultancy can improve EBITDA by Social Selling. By Digital Leadership Associates Firstly, social selling implies that you’re selling on social. I see plenty of sales posts on LinkedIn which usually get ignore because...
2/28/2023 10:06:02 PM How can Social help you build consensus effectively? By Digital Leadership Associates Building consensus has long been an objective for B2B sellers selling to multiple stakeholders influencing a purchase decision. In theory...
2/28/2023 9:56:29 PM How a book saved my sanity in tough times? By Digital Leadership Associates I’ve started reflecting on moments in my career and have found it to have almost healing like benefits, particularly when reflecting on...
2/28/2023 9:53:28 PM Why wait to up-skill your team on Social Selling & Influence! By Digital Leadership Associates As a B2B sales leader we just know what to do - that’s why we were hired for the role, that’s why we’re promoted! We know that with...
2/28/2023 9:48:04 PM Prospecting, what’s changed, really? By Digital Leadership Associates As I think about an upcoming panel discussion I’ve been invited to, called; The evolution of the outbound animal, I heard some feedback...
2/28/2023 9:41:19 PM Pipeline a problem! Do you have a relationship first pipeline growth strategy? By Digital Leadership Associates This might sound strange but the mistake B2B organisations are making today is that they hire a sales team to sell their product or...
2/28/2023 9:36:14 PM Why use an ROI model in B2B sales? MarTech Growth By Digital Leadership Associates Have you ever used an ROI calculator to help you in a deal? Over the last 10 years as a sales leader I’ve asked many sales reps what they...
2/28/2023 9:32:47 PM Why it's important to define the purchase criteria : MarTech Growth Series By Digital Leadership Associates If you do this successfully you are on your way to significantly improving close rates and maximising deal value. Introduce this as...
2/28/2023 9:30:00 PM Deal Qualification : MarTech Growth Series By Digital Leadership Associates Too often qualification is considered a linear step in the sales (buyer) process. A step that the sales and marketing team take when...
2/28/2023 9:27:55 PM What do you mean digital transformation! We’re a MarTech business, we are digital By Digital Leadership Associates Really, have you looked in the mirror lately! What’s even more ironic is when I talk with management consultancies who provide digital...
2/28/2023 9:25:48 PM MarTech Growth: Why can’t we generate enough pipeline anymore? By Digital Leadership Associates Pipeline growth and acceleration has been the #1 challenge for B2B sales teams who sell complex B2B solutions, since the beginning of...
2/28/2023 9:21:26 PM MarTech Growth: What do CEOs & C-Suite desire the most By Digital Leadership Associates Well, it depends what stage of their growth journey they’re on. For the most part it boils down to Compound Annual Growth Rate (CAGR) and...
2/28/2023 9:18:26 PM MarTech Growth: as we enjoy remote working, what is our sales and marketing team missing? By Digital Leadership Associates Rapport and trust is everything in business. From the first impression we make in the first 30 seconds of meeting someone, as humans we...