A "Growth' mindset is defined as a leader who encourages teams to work across the company, fostering an agile culture of collaboration ensuring that the brand vision and customer experience align in order to achieve growth.
I'm a brand, business transformation and growth expert. That's not a boast, it's not an ego trip it's a well earned business fact.
My journey into marketing started in operations, and then into general management. Back in the day I moved up the corporate ladder because I was seen as someone who 'made things happen'.
With the exception of Covid time after time I see that rapid decline in business transformation is a result of external forces being ignored, or delayed to fit with the internal narrative and balance sheet.
Without a doubt Covid and this ongoing financial crisis has now accelerated that for many - and created unforeseen opportunity for others.
Let's be truthful - there isn't a business or person who hasn't experienced some kind of 'transformational' impact as a result of these last few years.
It's not that I have any special foresight or silver bullets that they don't possess, what I bring to businesses is the mirror everyone avoided along with a cohesive process to help realign the 'Why'.
I'm also not one of those guys who is fixated on 'transformation' being a 'digital' thing.
Clearly there are several things that business need to get to grips with, but in the new order there are 3 things that require an agile focus;
- Consumer Behaviour
- Unpredictable Revenue Demand
- Remote Working
Consumer hedonomics is how we describe the key drivers that can influence a consumer to spend money with you over a competitor.
Consumer hedonomics is a key part of my strategy process to help businesses become internally aligned on their 'Why' and something I have utilised with amazing success for over 15 years.
Without a doubt 'Consumer spend' has become even more difficult to unlock due to ongoing uncertainty in the job market including substantial layoffs around the globe and a pending global recession.
So, when companies realise they can no longer afford all that resource they had before this crisis, brands that better understand the power of consumer hedonics are more likely to better align themselves and the external messaging with consumer than those that don't.
A brand/business that better understand the key drivers around consumer behaviour will inevitably win out over companies that don't.
"hedonomics focuses on the relationships (a) between external outcomes and happiness, and (b) between decision and happiness".
Brand marketing when done in the right way creates 'want' in the consumers mind above 'need', this in turn creates the opportunity increase the perception of value which can lead to a better margin and more loyal customer.
Not sure how to go about this?
Ask me how!
Brand marketing when done in the right way creates 'want' in the consumers mind above 'need', this in turn creates the opportunity increase the perception of value which can lead to a better margin and more loyal customer.
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