Are you and your company the same brand?
“Nike isn’t a running-shoe company,” “it is about the idea of transcendence through sports.”
For as along as I've been in business...
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Why Telling Stories is vital to branding and authenticity.
Your product and service is your brand?
I spend a lot of time with companies whose key focus is to work out how to continue promote the...
How 'Human Resources' will save your company.
This is a 5 minute read and is aimed at HR professionals and the C-Suite.
The digital landscape has changed our analog world forever, and...
Why Your Brand isn’t a Logo.
How many times have you seen businesses spend enormous amounts of money designing logo's for their company because they're being led that...
What really works in a world deaf to advertising?
I write a lot about the intrusive advertising industry, if your regular reader of my blogs you will already know why.
I look at everything...
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