E-scooter company Unicorn Goes Bust after Spending Big on Facebook ads
Facebook ads work, I often buy sub £50 / $50 items from Facebook and Instagram.
Would I buy a $699 (£531) scooter from a facebook ad?...
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'Disney' says ‘OKBoomer’ tells us a lot about ourselves.
Do you know what an 'OK Boomer' is?
No, neither did I, apparently its;
"OK boomer" is a viral phrase used to dismiss or mock those who seem...
Adidas say they over invested in advertising.
It seems that not all 'digital' advertising spend is great for brand building.
Information coming out of 'Adidas' would suggest that they...
Can Retailers command brand loyalty?
The hottest segment in retail is direct-to-consumer (D2C) brands. It’s also very competitive and quickly evolving, from online-only to...
Racy, or just relevant?
I came across this rather interesting story from the BBC (link below) that says online fashion retailers tend to post racier images than...
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