This article from marketingProfs lists 23 sales tactics for 2023 and which is number 1?
"1. Master virtual selling
Like it or not, virtual selling is here to stay. Across industries and job functions, reports from McKinsey, Gartner, and others agree that virtual is the new normal.
Sellers must go beyond showing up well in virtual sales meetings with the right background, lighting, audio and video quality, and a professional appearance. Sales reps must be prepared to seamlessly shift to selling in the digital environment: collaborating effectively, building relationships and trust, and using virtual tools."
We call it walking digital corridors and having digital conversations.
1. It isn't about spam. This connection requests, where you either get pitched or people connect and pitch, isn't social selling, it's spam.
2. It isn't "Linkedin training", yes you need to know a bit about Linkedin, but to be successful and move the needle requires you to be "social". You need to be able to walk digital corridors and have digital conversations. If your target customer does not use Linkedin but uses Instagram, a Linkedin course isn't much use to you.
3. We define social selling as
"Using your presence and behavior on social media to build influence,
make connections, grow relationships and trust, which leads to
conversation and commercial interaction."
Want to know more about social selling, check out my new book
"social selling techniques to influence buyers and changemakers - 2nd edition".
In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders who use social selling every day.
Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, Crux Consulting, DLA Ignite and more.
What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here
It's available on Amazon worldwide. Link to Amazon.com here and Amazon.co.uk here.
1. Master virtual selling Like it or not, virtual selling is here to stay. Across industries and job functions, reports from McKinsey, Gartner, and others agree that virtual is the new normal. Sellers must go beyond showing up well in virtual sales meetings with the right background, lighting, audio and video quality, and a professional appearance. Sales reps must be prepared to seamlessly shift to selling in the digital environment: collaborating effectively, building relationships and trust, and using virtual tools.
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