Few business professionals say they actually know how AI tools work
Interesting article here from techradar, that states
The research says that “AI isn’t benefiting many workers, yet”. The...
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Happy 2024! What have we learned in 2023
Thought I would take some time out to share what we have learned in 2023 and give some look into the future.
- It was our biggest year.
How do we get more leads?
Talking recently to a friend, who needs to get more pipeline for the business. What you see on Linkedin is :-
How to use social...
2 things you are doing right now that are killing your sales on LinkedIn
I see a lot of sales people who are clearly trying to connect and sell on social media, but I doubt are getting much return on their...
Enhancing client engagement in sales meetings
We work with a lot of companies and one of the weaknesses we see is the way that client meetings are run.
I read an email from a “sales...
The more workers use AI, the more they worry about their job security, survey finds
- Among employees who use AI at work, 72% say it makes them more productive, according to a new poll from CNBC and SurveyMonkey
- Workers from...
Why you shouldn't go to trade shows and conferences because the competition is there
A friend of mine told me a story.
One company he worked for decided to go to a trade show / conference and the driver was “we must go...
How a 1939 Marketing Gimmick Launched a Beloved Christmas Character - The Origin Story of Rudolph the Red-Nosed Reindeer
To get to Rudolph’s origin story we must travel back in time to January 1939, when a Montgomery Ward department head was already...
While 96% of executives believe in innovation for growth, only 21% of organizations achieve their innovation goals
96% of executives believe innovation — the development of new processes, products or services that increase business value over existing...
Is Linkedin discriminatory in the way it runs it's influencer programs, could there be a better way?
I run courses and coaching on how to make people influencers. Some people come to me where we work out what they need to do and we...
We're doing it because the data says we should do it ... but is it the right data?
A friend of me told me this story.
A company was desperate for meetings as they had no pipeline.
So they started offering $200 Amazon...
The 4 things you need to win in sales today, via a top SDR / BDR who gets 10 meetings a week
We had a call with one of our SDRs / BDRs that we trained in our social selling methodology.
He normally gets about 10 meetings a week...
I'm not playing on social, I'm closing business
At this time of year, many people are focused on closing and for that reason often they and their leadership think they need to come off...
Research shows that cold callers are the top profession that is most likely to be replaced by AI and Chatbots
In this article, by Men's journal they look at a study by the U.K.’s Department for Education, reviewed by The Telegraph and The Daily Mail
The decline of cookies means you need to double down on organic search marketing
In this article by Robert Rothschild he emphasises the need for companies and brands to invest in decent content.
He says
“Marketers...
Social selling is ... getting a message from a client you've been pursuing for ages saying "yes, I'd love to have a meeting with you..."
This week we are coaching a business to use social selling and it was great to get two pieces of great feedback. This business...
How do you actually get leads and meetings using social media?
It's a question we get asked often.
How do you actually get leads and meetings using social media?
You are probably still banging your head...
What can the penny farthing teach us about the coming spamageddon?
The penny-farthing is an early type of bicycle. It was popular in the 1870s and 1880s, with its large front wheel providing high...
Are you ready for spamageddon?
What are the different emotional mindset needs of social media users and how does this reflect on their choices online
Mindshare and Snapchat have a new multinational study about the different emotional needs of social media users and how it’s reflected in...
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