To get to Rudolph’s origin story we must travel back in time to January 1939, when a Montgomery Ward department head was already looking for a nationwide holiday promotion to draw customers to its stores during the December holidays.

He settled on a book to be produced in house and given away free of charge to any child accompanying their parent to the store.

Copywriter Robert L. May was charged with coming up with a holiday narrative starring an animal similar to Ferdinand the Bull.

After giving the matter some thought, May tapped Denver Gillen, a pal in Montgomery Ward’s art department, to draw his underdog hero, an appealing-looking young deer with a red nose big enough to guide a sleigh through thick fog.

More in this article here.

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