Why I'm a Bondie
When my parents retired my mother decided she wanted 12 weeks of holiday. In the UK both of my parents had public sector pensions so they...
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The Sound of Sundays: A Peek Behind the Scenes of Down Your Way
There is a specific kind of magic tied to old-school British broadcasting. For decades, Sunday afternoons meant settling in with the BBC...
The Business Case for Upskilling Your Team on AI Rather Than Buying in AI Skills
Your AI strategy is dead
Not because the tech doesn’t work, and not because the budget isn’t there. But because you can’t find the people...
Who's the most important person in the world?
You are!
Think about it: what’s the absolute first thing you do when you look at an old school photo? You look for yourself. (By the way,...
Beyond the Easy-Button: How Humans Actually Learn to Work Alongside AI Teammates
Every week, I speak to business leaders who tell me the exact same thing: "We’ve rolled out enterprise AI licenses to our entire team,...
Deconstructing the ideas, leadership, and philosophies shaping the modern world, one page at a time
Here are the ten business books that have shaped my thinking most recently, a mix of bold ideas, sharp insights, and a few genuine...
Companies that invest in AI transformation can expect a valuation gain of 19% if they succeed and a loss of 9% if they fail
Most companies are falling into the "efficiency trap" with AI, using it merely to speed up old processes and cut headcounts.Real market...
Why we're an AI native company
Most tech companies still build software the old way, line by line, bracket by bracket. But the world has moved on
We are now able to...
The Joy of Slow Travel: Returning to Lanzarote
In August 2022, I finally returned to Lanzarote, some 30 years after my last visit. Amazingly, the island’s unique charm hadn't changed a...
The Rolls-Royce of Brews: A Century-Old Secret to the Perfect Cup of Tea
Way back in the mists of time, the Mazawattee Tea Company was founded by the Densham family in 1887. During the late 19th century, it...
Beyond the Easy-Button: Why Onboarding Our New AI Teammate is an Operational Evolution, Not an IT Project
Every week, I speak to business leaders who tell me the exact same thing: "We’ve rolled out enterprise AI licenses to our entire...
The Phantom Buyer: Why Your Deals Aren't Always What They Seem
In my 20s, I took a trip to Lanzarote. A friend of a friend lent us their apartment in the capital, Arrecife. At the time, the island was...
How to sell to a company when the buying window isn't open
Every Monday, we gather the team for our internal training sessions. This week, we tackled a classic sales headache: "How do you sell to...
Why we decided to become an AI Native company
Thought I would provide another update on where we are as a business
(We have the Linkedin page and Website domain azpertilo.ai...
How to Get to the C-Suite Without Burning Your Relationships
How to Get to the C-Suite Without Burning Your Relationships
I've written before about the problems with legacy prospecting methods like...
Echoes of the South: From War Memories to Modern Outbreaks
The recent news of a hantavirus outbreak aboard the Dutch vessel MV Hondius struck a chord with me, immediately transporting me back to...
The Magic of Pebble Mill: My Backstage Pass to Ambridge
For the uninitiated, The Archers is a bit of a British institution. It’s a BBC Radio 4 soap opera that’s been running since 1951,...
From Toxic Turmoil to Team Synergy
We recently tackled a sales department that was, to put it bluntly, a mess. The team was locked in a cycle of internal bickering while...
The Efficiency Trap: How to Build a Lasting Cost Advantage with AI
Most companies are currently stuck in the "AI Pilot" phase, investing heavily but seeing little impact on their bottom line. To create a...
Beyond Social Media Tactics: How to Build Personalised Digital Influence at Scale
In the modern B2B landscape, your team’s credibility is your most underutilized growth asset. Yet, many organizations struggle to...
The Sales Equivalent of "You Need to Get Fit, But I Go to the Gym for You"
Let’s be real: at DLA Ignite, we’ve already cracked the code on social selling. We’ve spent years coaching sales and marketing pros to...
AI Noise vs. AI High-Value Sales
The Great American Road Trip (Sponsored by British Airways)
Back in 2014, Julie and I decided it was high time to see the real America. I’d done the New York thing a few times, but the vast...
We redecorated a house before we had actually purchased it
When I was twelve, my parents decided it was time to trade the beautifully named village of Upton Snodsbury for Peopleton, a spot just...
The New Sales Floor: Mastering the Human-AI Teammate Dynamic
The modern workplace is undergoing a quiet but profound transformation. It isn’t just about new software or faster processors; it’s about...
How I failed my interview to be a spy
It was 1980. The UK economy was currently performing a dramatic impersonation of a lead balloon, and I had just left school at fifteen...
Humans and AI - How do we get the best of both worlds?
In the current sales and marketing landscape, most people think they have to pick a side. It’s usually a choice between staying purely Human
Stop the AI Washing: Why You Need High-Impact AI Teammates, Not Just Chatbots
TL;DR: 2026 is the year of scaling agentic AI, yet 90% of enterprises are still stuck in "pilotpalooza". The secret to a 10X impact isn’t...
The New Sales Playbook: Why AI Teammates are the Ultimate Competitive Edge
I wanted to update you on where we are rolling out our AI Teammates for sales and Marketing. For those that are new to this, we signed a...
From Chaos to Cohesion: How AI Teammates Solve the Agent Sprawl Crisis
The promise of AI agents is autonomy and speed. But as Verizon’s Anil Kumar (VP of Consumer AI and Analytics) noted, without a control...
What results are you seeing from your salespeople using AI?
Are your salespeople using AI? Probably
But if they’re just copy-pasting prompts they found in a Forbes article or a random LinkedIn post,...
Starry Skies and Shady Characters: The Jordanian EcoLodge
The Curated Chaos of Harrow’s Misunderstood Genius
My mum is currently 88 and has reached the "Swedish Death Cleaning" phase of motherhood, which essentially means she’s offloading decades...
The Secret to 95% Forecast Accuracy: Why "Digital Chatter" Beats the CRM
In the world of high-stakes enterprise sales, there is one thing a NASDAQ-quoted company hates more than losing a deal: A surprise.
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