In this report, from SBI Growth Advisory, they reckon that in 2022 that high growth companies will need to find innovative ways to win...

Is social selling and digital part of your SKO? 

Regardless what you think of the pandemic, the world has changed for good.

We are...

Talking to a senior business leader recently, the business leader is trying to get his marketing team interested in using a...

I’ve just been sent a message on LinkedIn, from somebody who I’m connected to, but never had a conversation with. 

Out of the blue I...

I love change and disruption. It allows agile brands to disrupt, innovate, inspire, and create extreme value. But brands also need a...

It took over 100 years for 'mail order' to reach 10% of retail sales - but when eCommerce arrived it took just 10 years.

As history has...

Adaptability will be critical to winning the hearts of Gen Z. It is the most influential generation for luxury brands right now, and...

As 'TikTok' outpaces Google for search the growth and free to access of online content has given consumers more power. 

No matter how...

What was your first exposure to Sales, Marketing or Business Development...?

Perhaps you did a degree and went to work for a large...

This ongoing pandemic has triggered an exodus of companies and consumers to accelerate into the digital space.

At the start of this crisis...

According to the Resolution Foundation, millions of families are facing a "cost-of-living catastrophe" in 2022.

It says a 1.25% increase...

Back in 2018, Adam Gray, Hugo Whicher and I wrote a book called "Smarketing - How to achieve competitive advantage through blended sales...

The scale of growth in the use of Social Media worldwide is incredible and can be daunting.

61.8 % of the population of the world are...

What a year it's been…

A year of ups and downs, stops and starts (and stop agains...!). 

• The clank and creak of industrial wheels...

Dark social is a term that is used, not as some sort of sinister social media, but social media, as a salesperson or a marketer you...

Its an excellent question and one that we often find on the minds of leadership teams whenever we first meet them.

Earlier this year we...

I have to thank @itsallaboutcake on Twitter and thank @officeoffin for bringing this to my attention. 

It all started with this tweet

In this infographic from Rain group, they list out 10 essential skills for sales people, which are:-

Anybody in sales reading that will...

The "metaverse" has become a hot topic for executives, analysts, and investors alike, being mentioned in the earnings calls of more than...

Now is the time to take a stock of where we are and what we need to do as a business moving forward.

If we look at the latest research from

This article states ... 

"New research from NTT DATA reveals only 16% of organizations rank employee retention and engagement

We often have sales people come to us and say, my boss has said "just go and do social media".

The latest person who told us his...

I was on a call this week with a senior sales leader and that they said to me

My customers don't like talking to vendors, what shall I do?

The world has changed. 

We meet Management teams from a wide variety of sectors and geographic locations every week. It never fails...

This week has been interesting, I've had three situations where businesses just seem to be paralysed and unable to do anything from a sales

Thought it was worth clearing up what is social selling and what it isn't.

• Social selling is not selling on social.
• Social selling is...

This report, from SBI has some interesting results.

The report details what high growth companies do, so I thought I would strip out some...

One of the challenges that often presents itself in the life of sales and marketing is the need to sell larger and larger contracts.

One...

I read this article and it inspired me to write my own version. 

We all know the world has changed, both with the arrival of social...

This year Christmas and 2021 will be remembered by many for all the wrong reasons for sure.

And for many, unfortunately and tragically...

My brain is like peanut butter at the moment, I feel so tired as this year draws to a close.

Maybe it's the wife kicking me in the back...

The other day I was talking to a senior leader in a business, they have a tool (as well as other Sales Enablement tools) that finds...

I've just watched this video, which is offering support to people to create content on LinkedIn.

If you didn't know, LinkedIn has a...

One of the DLA Ignite team did a presentation to a board of a big company the other day and the CEO said "we tried social selling...

It’s the most wonderful time of the year…

I always enjoy the end of the year in business.  Reflecting on the previous year and...

I read a really interesting article by Brandon Lee, CEO of FunnelAmplified, which he calls, "Is Social Media Engagement as Valuable as...

Yesterday, I wrote about research that stated that "high growth companies expect a 69% spend increase in digital selling skills spend".

There is a great article here by Catherine Coale, she describes the results they got at Telstra Purple when they empowered their team to...

As an entrepreneur that has grown my business from zero to global, I understand what it's like for entrepreneurs starting out and long...

In this report, from SBI Growth Advisory, they reckon that in 2022 that high growth companies will invest 69% more in digital selling.

In...

The reason your team isn't succeeding at business isn’t that you don't have a good service or product.

It isn't even your lack...

The definition of what we consider as “marketing” is changing and becoming broader. 

No longer is it just about branding and...

We often get asked by companies "when it comes to social selling, what does good look like?"

We often see comments on social media like

How many "touches" does it take for a buyer to like your product or service?

There is this notion in marketing that

"On average, B2B buyers...

RevOps is an opportunity for a business to break out of silos and become integrated.  What does that mean?

One of the things that the

I was asked to give a talk to a group of businesspeople at a recent networking event. The talk was titled “an introduction to Social...

You know when you get that moment and you read something and it's so far behind in the past, that you don't actually believe somebody is...

One of the problems we have at this time of year is that our prospects and customers go on holiday and vacation and everything comes to a...

I think that many of us have "known" that having a diverse, equitable, inclusive (DEI) sales team is far better for business, but great...

Simon Kemp recently did a webinar recently, here, where he did a round up of his reports that have now been running for the last 10...

I'm currently reading the book, "Ready Player One", which got made into a film in 2018 by Steven Spielberg, which is about a world where...

The 90’s was cool wasn’t it.

Captain Planet.

Saved by the bell.

The Spice Girls.

And Websites.

Remember those?

I'm sat here scrolling on Linkedin.

The speed of change in multi-channel retail is exceptionally fluid and dynamic today. 

The world of digital can be a veritable...

On Instagram, FaceBook, Pinterest and other social networking platforms, there are literally thousands of small businesses, and they are...

The old but very much valid maxim 'retail is detail' seems to be losing its credibility and lustre for many based on the experiences...