Are you implying social engagement is as valuable to our outreach efforts as phone calls and emails?

I read a really interesting article by Brandon Lee, CEO of FunnelAmplified, which he calls, "Is Social Media Engagement as Valuable as Voice Mails or Emails?", you can find that article here.

It's based on feedback that he had on a call where somebody said

“Are you implying social engagement is as valuable to our outreach efforts as phone calls and emails?”

The answer to this is a emphatic yes, in fact, you are way behind if you still think cold calling and cold emails are the way forward. Way behind!

Let's look at the legacy world of sales and marketing

Cold calling

In case you missed it, the Bank of America’s Merrill Lynch have banned cold calling and have moved all their people to social selling. This isn't some trendy tech company that might have decided to do this on a whim, this is a very conservative financial services company that has made a decision based on data.

But surely cold calling has a better ROI than social selling? Not according to Merrill Lynch.

"They will also be encouraged to contact prospects over LinkedIn, which has a higher hit rate than cold calling"

Let's look at cold email.

Email marketing

Hubspot (and don't forget they sell email marketing so they have a vested interest to talk this subject up) say in this article

"Thank you Covid-19, we just broke the record for poor performance. According to Hubspot, the response rate to emails fell to a record low of 2.1% ...... Said differently, 98% of our efforts to reach new prospects failed.

With conversion down, what did we do? You guessed it, we increased the number of emails sent during the same period by 50%, according to Hubspot’s survey of 70,000 customers. We are playing a zero-sum game, and it’s literally a race to the bottom."

When a pro-email marketing site is writing articles like this, you know there is a problem.

Let me just reiterate this, Hubspot say that email marketing has a 98% failure rate.

Are you saying that playing on social media is a serious way to get business?

Yes we are.

We are not some "fly-by-night" Linkedin in trainer, this is our 7th year of business. We have case study, after case study and we do this because we have created a process, a methodology. This isn't about "gaming the algorithm" this is a serious strategic sales method that will get you better results than cold calling and cold emails.

Our methodology is built that you can connect "playing on social media" with revenue and profit. In fact every keystroke a salesperson makes can be linked to revenue and profit. How? Because digital affords the business leading indicators that allows you to track and monitor.

We have subsequently upped the game on social, where we now teach a business to be digital dominant. Totally removing the competition from the digital landscape, so you become the only answer to your prospects and customers.

But that is your opinion Tim, I cannot build a business on that, I need data

We have been benchmarked time and time again against cold calling and cold emails.

Just run a pilot of 10 people, what have you go to lose?

So who's social selling?

But surely cold calling has a better ROI than social selling? Not according to Merrill Lynch.

"They will also be encouraged to contact prospects over LinkedIn, which has a higher hit rate than cold calling"

The CRO (chief revenue officer), Richard Eltham of Namos Solutions, of one of clients posted a comment on LinkedIn about social selling. See here.

“Social selling is not an option now it is the way of the world and you either learn and execute it or fear getting left behind”

Kevin Murray who is the Head of Sales at MacArtney Underwater Technology recently posted about his success with social selling here and wrote an article about the transformation that has happened in sales here.

I don't believe you Tim!

If you check out this video of Chris Mason CEO at Oracle reseller Namos, fast forward to 19 minutes 55 seconds. Chris talks about a $2.6 million win from being on social, after completing the DLA Ignite social selling and influence course.

Here at DLA Ignite we don't do "hints and tips sessions" we don't want you to waste your money. Our social selling and influence methodology will provide your sales team with the stable platform for growth. It is also the only social selling program based on 70:20:10 change management principles which gives your business the mindset change and habit change they need in this digital world.

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Let's look at the legacy world of sales and marketing

Cold calling

Email marketing

Are you saying that playing on social media is a serious way to get business?

But that is your opinion Tim, I cannot build a business on that, I need data

So who's social selling?

I don't believe you Tim!

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