From the Bottom to the Top of the Funnel, COVID-19 is Flipping B2B Strategies
We've been talking with a Saas Leader for a number of months and there has been a total re-assessment of priorities.
Where as,...
We are Digital Leadership Associates experts in Social Media Strategy, Social Selling and Social Media Management
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We've been talking with a Saas Leader for a number of months and there has been a total re-assessment of priorities.
Where as,...
There used to be a Public Service Video of how to spot somebody drowning.
It was "tongue in check" with people standing by the sea, waving...
Regardless if you are 100% channel or part channel, it is times like these where great channel leadership is required. Many people...
Lenin said "There are decades where nothing happens; and there are weeks where decades happen"
We are in uncharted waters, Covid19...
There are now many companies around the world utilising loyalty schemes as a way of connecting and sharing a brand with peer groups,...
If your honest with yourself this crisis has made you think about things in a completely different way.
No doubt for me it's altered my...
The warning signs have been there for sometime in retail la la land.
In January 2020, the BRC noted there was a “seismic shift” in the...
Lenin said "There are decades where nothing happens; and there are weeks where decades happen"
We are in uncharted waters, Covid19...
Apparel retailers are now holding huge sales online as coronavirus-related store closures continue.
At Gap, you'll find up to 75% off...
We've been talking with a Saas Leader for a number of months and there always seemed to be another priority to the social selling project.
Lenin said "There are decades where nothing happens; and there are weeks where decades happen"
We are in uncharted waters, Covid19...
Whilst governments are focused on the immediate priorities of managing the respective health systems they are also having to keep a very...
We are working in unprecedented time, I've lived through many downturns but nothing that has impacted everybody across the world.
We are in uncharted waters, Covid19 has thrown us off course, where once we could follow, now we have to lead.
So How Do we Lead?
As a...
We are seeing unprecedented times. Covid19 has changed the world. Not just a country or a market sector, but everybody is...
As retail continues to feel the full and brutal brunt of this butterfly winged global pandemic we continue to see those with already weak...
You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to...
Primark was the darling of the High Street, in Kingston in London near where are live, they took over a large retail store and opened...
I've lived through a number of recessions that have hit the business world, but nothing like this.
The dot com bust, 9/11, Lehman's going...
At time of writing this blog (20th April 2020) the UK Government have opened up the platform for businesses to apply for the employee...
What's this blog got to do with eCommerce traffic and Content you might ask?
Well feel free to supplant paid media intrusive...
“You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to...
In Internet culture, the 1% rule is a rule of thumb pertaining to participation in an internet community, stating that only 1% of the...
My is mum is 82, over time we have enabled her to stop her reliance on email. She like me, have moved to Messenger for all our...
I've lived through a number of recessions that have hit the business world, but nothing like this.
The dot com bust, 9/11, Lehman's going...
You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to...
At the end of this Podcast (34:45) ServiceNow’s Vice-President of Marketing for EMEA Rhiannon Prothero says (and they are talking about...
You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to...
“You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to...
I've lived through a number of recessions that have hit the business world, but nothing like this.
The dot com bust, 9/11, Lehman's going...
Every hour of every day we continue to see headlines of yet more retailers calling in the administrators. Some might argue these were weak
Most companies have done the maths, they have a “fact base”. They have re-evaluated the pipeline, they have worked out which staff...
Stephen Luby was a public health worker from Omaha Nebraska and he got himself a job in the slums of Karachi. He wanted to make a...
I've lived through a number of recessions that have hit the business world, but nothing like this.
The dot com bust, 9/11, Lehman's going...
Attached is an interesting article on how, a single conference was a "super spreader" of the Covid19 virus.
What has that got to do...
Based on recent data from Data Reportal it seems that the continued surge in usage of Apps is having a huge influence on what and how we...
Just off the phone from a Senior VP and he shared some really interesting insight. Research shows that 70 - 95% of people are now...
During last year I started to write about the surge in interest from what was previously a supplier into the multi-channel...
Prior to this global crisis Ad land was stuck in a nostalgic time warp. From what I can see it's all a bit 'old school' where TV...
My Children tell me that inventing the banner ad is like inventing smallpox. J.McCambley (inventor of the banner ad)
It seems that the
Whilst Governments around the world are still focused on containment and quarantine of populations the increasing burden on the
We often get called into companies and told, this sales app we purchased is crap.
We will of course have looked at the approaching...
Just off the phone from a Senior VP and he shared some really interesting insight. Research shows that 70 - 95% of people are now...
We are seeing unprecedented times. Covid19 has changed the world. Not just a country or a market sector, but everybody is...
We are seeing unprecedented times. Covid19 has changed the world. Not just a country or a market sector, but everybody is...
Here at DLA Ignite, we are trying to offer what help and advice we can to enable you to “keep your lights on”.
This blog is about quotas....
Some interesting facts about what CFOs (Chief Financial Officers) are doing in terms of running a business.
Just be aware that research is...
The nations thoughts and prayers are with every single person, family, healthcare and blue light workers dealing with this crisis on all...
We have all been touched by this crisis in many different ways. Even furloughed employees who are being paid 80% of salaries by...
Movies, Box Sets, Gaming, and of course our social media feeds.
Content is everywhere and during 'lockdown' we see post from friends...
Your product and service is not your brand, that's simply what you sell?
Your brand is what people say you are, and this is based on how...
A recent report “Event Marketing 2019” which was a survey of 1,000 senior marketers, who managed $738 million in event market spend for...
We live in uncertain times, research shows that 70 - 95% of the workforce are now working remotely. Our prospects and customers, I...
I'm sitting here in London, this is our third week in self isolation. I'm still scared, I have two elderly parents who I could both...
As we get used to working in a Covid19 world, many things have changed and are changing.
Pretty much everybody is working from home, (or...
I'm sitting here in London, this is our third week in self isolation. I'm still scared, I have two elderly parents who I could both...
Just been pointed out by our Accountant and Chairperson, Derek Blair, that UK Government furlough rules (we don't know about other...
We have all been hit by the impact of Covid-19 our world has been turned upside down, I’m working from home and so are most of the...
10 Years ago my Mother RIP spent her remaining few weeks in a care home.
So, this isn't my usual business related blog - but a call to...
Have you applied for a 'Business Interruption Loan'?
What about the wage payment subsidy to pay employees during the furlough period as...
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