Social customer care has been available for quite a long time...but increasingly it's becoming the norm.
Not your usual article about content which immediately drops down to the weeds of A/B testing etc, but asks the question, does your...
Recent research shows that just 11% of CEOs in the UK and 6% in Australia have "digital" on their CV. But really does that matter? When I...
I read this article with interest as i assumed it would put the "IT" side of the story on how to implement a Digital Transformation. ...
I wrote a piece a while back, asking the question, will your next hire for your sales team be a data scientist. It is evident that this...
I know. "My strengths are my weaknesses and my weaknesses are my strengths". But this is an elegant spin on a well-worn idea from Tony...
An old friend of Exponential's Richard Doyle has an interesting view on this...
When we drive down the road, it's currently autumn here in the UK, we see the colours and the smells of the leaves as they fall of the...
Many years ago I had Telewest (a previous incarnation to Virgin Media) as a client, they were rolling out a fibre network across the...
A storm is about to break into all areas of our digital lives. I don't think we're about to see health warnings on smart devices. But I...
I'm pretty cynical about research figures especially from people who are selling you something. I'm sitting in a coffee shop in London...
Interesting article from Gartner, which shows after years of budget growth which often funded investments in Martech it is "payback time"...
We are entering an unprecedented era in Sales & Marketing. I for one am truly excited by it, and I hope you are too. For the last 6...
This is a great article on GDPR as it lays out in simple terms what it means for your business and how you can get ready. If you Sell in...
If an affluent family can afford a video director for their holidays, you can find a budget for your business. And you don't have to pay...
GDPR is nearly on us and regardless of if you are in Europe or sell to companies in Europe you need to comply. The thing is I'm kind of...