Social customer care has been available for quite a long time...but increasingly it's becoming the norm.

Not your usual article about content which immediately drops down to the weeds of A/B testing etc, but asks the question, does your...

Recent research shows that just 11% of CEOs in the UK and 6% in Australia have "digital" on their CV.

But really does that matter?

When I...

I read this article with interest as i assumed it would put the "IT" side of the story on how to implement a Digital Transformation....

I wrote a piece a while back, asking the question, will your next hire for your sales team be a data scientist. It is evident that this...

I know. "My strengths are my weaknesses and my weaknesses are my strengths". But this is an elegant spin on a well-worn idea from Tony...

An old friend of Exponential's Richard Doyle has an interesting view on this...

When we drive down the road, it's currently autumn here in the UK, we see the colours and the smells of the leaves as they fall of the...

Many years ago I had Telewest (a previous incarnation to Virgin Media) as a client, they were rolling out a fibre network across the...

A storm is about to break into all areas of our digital lives. I don't think we're about to see health warnings on smart devices. But I...

I'm pretty cynical about research figures especially from people who are selling you something.  I'm sitting in a coffee shop in...

Interesting article from Gartner, which shows after years of budget growth which often funded investments in Martech it is "payback time"...

We are entering an unprecedented era in Sales & Marketing. I for one am truly excited by it, and I hope you are too. 

For the...

This is a great article on GDPR as it lays out in simple terms what it means for your business and how you can get ready.  If you...

If an affluent family can afford a video director for their holidays, you can find a budget for your business.

And you don't have to pay...

GDPR is nearly on us and regardless of if you are in Europe or sell to companies in Europe you need to comply.  The thing is I'm...

While this article dives into the fact that IT is the saviour of Digital Transformation. (Wrong).  It will help, but won't solve

"A...

You have to agree (come on for once) with Mark Hurd that everybody is coming out with a chatbot, I watched a whole bunch of tech vendors...

Interesting report, but no surprises, "same same" as my friends in the Far East say.  The usual percentage of CEOs say they get it,...

When Microsoft purchased LinkedIN we have been waiting for Salesforce reaction.  So with Microsoft becoming cool again, owning...

An interesting article on how chatbots can and will be used by  Human Resource (HR) departments to take away some of the drudgery....

I know we've all got to be vigilant about the impact of AI in all areas of marketing. But content? Really? The examples in this article...

While this article from Intel is interesting, obviously they are trying to sell Intel, but they are 100% right.  Everybody needs an...

To quote Andrew Hough, CEO of the Association of Professional Sales - "we are now seeing an arms race in the war for sales &...

Here are five of the major OBLIGATIONS you will have in 2018 if you wish to store customer data. No wonder Wetherspoons have deleted...

Although there are many finance and conspiracy theories about why this is happening...the truth is probably just that businesses are...

So, with the widespread adoption of 280 characters rather than 140 Twitter has fundamentally reshaped what it does and what it is. Is it...

This is a great article but in the modern world the challenge isn't plucking-up the courage to call someone...the challenge is getting...

Pizza isn't really a product that you can think of with regard to digital transformation.  Surely, Pizza is Pizza?  Domino's...

Those sales teams that employ social selling tactics are 79% more likely to meet their quotas according to Aberdeen Research group•...

There's so much good stuff in this article by Samuel Scott it's hard to know where to start. But it's clear we're in the middle of a...

Interesting article from Gartner about the customer of tomorrow, but is it?  Gen-Z and Millennials are already making buying decisions.

I've turned the statement around as i think it's more startling.

"58 percent of CEOs are not taking a digital-first approach to business...

CEB (now Gartner) state that with the number of people that can get involved in a sale for us average salespeople things have got complex.

I have been given a label, not that I felt I needed one, but apparently we all need to be labelled. I am a Xennial! Are you? If you were...

It maybe a shock to some but digital transformation isn't going to come from IT or changing IT.  You don't digitally transform by...

We often hear it "but we are different" ..... it maybe country,location, industry, or even there is an "R" in the month but we often hear...

It's a question that companies often ask themselves.

In this article, a General at the Pentagon asks why are Tesla cars able to talk to...

I've lost a lot of analogue memories over the years: books that were lent and never returned; a knee-jerk clear out of photos that I...

ABM is often seen as being "just another initiative" and often seen as "reorganising the deck chairs on the titanic" than a new way of...

While this article is all about selling the Salesforce AI product, it does raise a number of useful issues and gives a number of...

I know VR and AR is pretty advanced for all of us and to be honest I've not signed up for AR or VR.  BUT, and it's a big but, AR is...

And so it begins ..... We all know where this is going? ... Microsoft purchased LinkedIn and of course you will see LinkedIn integration...

Interesting research that is looking at who business leaders turn to in the current days of Trump, Brexit, Social Media, Artificial...

And so it begins. I have been following this story with so much interest. Anyone who knows me basically thinks I work for Linkedin (I...