1/31/2020 7:53:37 AM Marketing and Sales: You Will Only Win if you go All Out By Tim Hughes When did it happen? Look at this data — The latest data on internet use, social media use, mobile use, and ......
1/30/2020 10:40:00 AM How to Build an Unstoppable B2B Revenue Machine in 2020 By Tim Hughes I’m on the way to a customer meeting, I’ve done all the necessaries. Checked the prospects website, got a feel for the client and...
1/30/2020 12:00:00 AM In Space, No One Can Hear You Scream ( Why No One Is Reading Your Posts) By Digital Leadership Associates Posting, Blogging (writing Linkedin articles) are essential components of a modern salesperson's kit bag. These formats allow you to...
1/29/2020 9:04:08 AM Employee Advocacy Adoption: How to Get More Employees Active Consistently By Tim Hughes There is a secret to employee advocacy or some people call it employee experience. Do you know what it is? It’s about your employees....
1/28/2020 10:29:41 AM When Community Becomes Your Competitive Advantage By Tim Hughes We believe that social media has changed the world. It has changed society and it has changed the world of business. Here is a great...
1/28/2020 9:40:23 AM Can you Cut Yourself Free from Amazon? By Stephen Sumner Nike Inc. said it would stop selling its clothes and sneakers directly to Amazon.com Inc., an about-face for the sportswear brand. Brands...
1/27/2020 4:33:32 PM UK Organisations Fail To Support Their Marketing And Sales Staff By Digital Leadership Associates I am struck by the fact that 25% of British organisations are failing to carry out any training or coaching for their marketing or sales...
1/27/2020 11:57:44 AM When Is the customer always right? By Stephen Sumner Is the Customer always right? Well it depends on whether you've made brand promises that you no longer deliver against I guess. If you...
1/27/2020 11:19:17 AM The Folly of the M&S Retail Incest Strategy. By Stephen Sumner We know that all forms of retailers (on/offline) are finding these digital times extremely frustrating. Despite the gloomy headlines we...
1/27/2020 10:11:30 AM Does the ICO really have the teeth for adtech? By Stephen Sumner If your company fucked up with a data breach how much tea and sympathy do you think the ICO would have for you before imposing penalties?...
1/27/2020 9:55:06 AM The Canaries in Marketing's Coal Mine?. By Stephen Sumner If you work in what is today considered a modern digital economy (who doesn't?) the pervasive level of 'risk' around your brand is...
1/27/2020 9:39:10 AM Who is Responsible for Employee Engagement? By Tim Hughes I was recently on the Mercer Twitter chat. If you have not seen it, check out #Mercerchats on Twitter. (They take place on Tuesday at...
1/25/2020 11:05:14 AM HR Transformation In The Experience Age By Tim Hughes What happened? It wasn't long ago when a table tennis table was all you needed. Now we have that and more. We can sit on bean bags and...
1/24/2020 8:56:24 AM How to Engage Top Talent - And Change the World By Tim Hughes What makes us get up in the morning and go to work? It wasn't long ago when a table tennis table was all you needed. Now we have that...
1/23/2020 4:52:51 PM Killer Traits to Look For in a Sales Development Representatives By Tim Hughes I have a lot of SDRs connect with me and they all say "I've been recommended that you are a great resource for social selling, we cannot...
1/23/2020 2:50:33 PM Why your next strategic play should be social media. By Adam Gray At DLAignite, we believe that social media should be part of every organisation’s strategy rather than just a tactic in a few...