Marketing and Sales: You Will Only Win if you go All Out
When did it happen?
Look at this data — The latest data on internet use, social media use, mobile use, and ......
We are Digital Leadership Associates experts in Social Media Strategy, Social Selling and Social Media Management
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When did it happen?
Look at this data — The latest data on internet use, social media use, mobile use, and ......
I’m on the way to a customer meeting, I’ve done all the necessaries. Checked the prospects website, got a feel for the client and...
Posting, Blogging (writing Linkedin articles) are essential components of a modern salesperson's kit bag. These formats allow you...
There is a secret to employee advocacy or some people call it employee experience. Do you know what it is?
It’s about your employees.
We believe that social media has changed the world. It has changed society and it has changed the world of business. Here is...
Nike Inc. said it would stop selling its clothes and sneakers directly to Amazon.com Inc., an about-face for the sportswear brand.
Brands...
I am struck by the fact that 25% of British organisations are failing to carry out any training or coaching for their marketing or sales...
Is the Customer always right?
Well it depends on whether you've made brand promises that you no longer deliver against I guess.
If you...
We know that all forms of retailers (on/offline) are finding these digital times extremely frustrating.
Despite the gloomy headlines...
If your company fucked up with a data breach how much tea and sympathy do you think the ICO would have for you before imposing penalties?
If you work in what is today considered a modern digital economy (who doesn't?) the pervasive level of 'risk' around your brand is...
I was recently on the Mercer Twitter chat. If you have not seen it, check out #Mercerchats on Twitter.
(They take place on Tuesday...
What happened?
It wasn't long ago when a table tennis table was all you needed. Now we have that and more. We can sit on bean...
What makes us get up in the morning and go to work?
It wasn't long ago when a table tennis table was all you needed. Now we have...
I have a lot of SDRs connect with me and they all say "I've been recommended that you are a great resource for social selling, we cannot...
At DLAignite, we believe that social media should be part of every organisation’s strategy rather than just a tactic in a few departments.
Social Media has changed the world, pretty much everybody in the western world is now on social media and probably active on social media.
If you search for the "Holy Grail of Marketing", you'll realize one very important thing: there is no consensus on exactly what it is. I...
We all start "start-ups' with good intentions. We put our hearts, minds, money, pretty much everything into the dream. So when somebody’s...
I'm sitting writing this in a Cafe in London, people are on iPads, Mobile, everybody is connected.
The world has changed with social media...
Despite the fact that more people are accessing publishers’ sites via mobile devices, publishers aren’t wringing their hands about the...
This blog is inspired by an article on 'Forbes' (link below) by Andrew Busby whose a retail pundit like myself but an awful lot...
America’s second hand apparel market is expected to grow to $32 billion in 2020, according to an industry report. That’s up from $28 billion
Britain's data watchdog has been criticised for failing to punish companies involved in what has been described as the UK's largest...
I recently saw some stats from 'Google' that evidences circa 50% of searches no longer end in a click to the source. Which on the surface...
Yesterday I was with the CEO of an organisation talking about how we can transform his business with social.
How did I get that...
Social Selling isn't easy.
Those that think it's writing a post lean back and wait for all those inbound leads to flow in are...
Some months ago via Social Media (Twitter, then LinkedIn) I met someone who seemed to resonate the same concerns around the massive...
Social media has changed the world!
Switch on the TV News and it's about who has tweeted this or tweeted that. During the last...
The world has changed so much in the last ten years. While we hear so much about blockchain, IOT, 3D Printing, they are all...
Social Media has changed the world. It has changed the way we communicate with each other. It is stitched into the fabric of society. A...
Social Selling has now become the norm, in fact we should start calling it "selling".
Before we go any further, Social Selling is not...
A POD in social media terms is where a group of people get together and form a POD to share each others social media posts. The purpose...
Mike O'Connor
https://www.linkedin.com/in/serviceprofessionalsnetwork/https://twitter.com/SPNlocal
Set-up and runs the Service Professional...
Social media has changed the world.
Turn on the TV News and the news will be about social media. Who has tweeted what. People...
We always get asked, how often do people log in to LinkedIn?
Does my market really post and comment on things in LinkedIn?
How do I get...
For the social media new starter or the social media expert, Darrel takes us through a methodology that will see results through social...
In June 2019 I received a number of 'confidential' messages via social media from a number of extremely concerned employees from that...
The intrusive digital advertising ecosystem has just hit yet another advertising bump in the road.
Chrome, far and away the world’s most...
HR is about people and communication.
What is a business about? People and communication.
Here we are in 2020 and there has been...
If you don't know Kate she is a florist https://www.linkedin.com/in/kate-lister-flower-design/ based in Gimsby and a LinkedIn wonder.
She...
Andy,
My business partner and I had the opportunity to visit the Aston Martin museum in 2019, it was pretty inspirational. For me,...
One of the reasons the physical 'Shopping Mall' was seen as a great place to be alongside the retail High Street is because it...
Now, more than 50% of Google searches end without a click to other content WTF!!!
Do yourself a favour and type into 'Google' a search...
"media is now a cost of sales and rent is now a cost of customer acquisition. Retailers that miss or ignore this shift will do so at...
What is it the tech that's in fashion week?
Blockchain, IOT, 5G, AI ... they are all solutions looking for a problem. I'm really...
We live in a social world, your employees, prospects, future employees and future customers have never been closer.
The same, with regard...
I had a connection request from a person in Malta yesterday. I don't know them. The connection request, gave a long list of...
This articles wants you to come to the conclusion that the boom days of Martech are ahead of us. Really?
We all know that Martech is...
Think that £500 Million ($650 Million) is a lot of money?
Well thankfully for Dixons, this was before the GDPR May 2018 deadlines...
In the 2020, your digital presence is going to be critical. Whereever you are found online, this will influence what people think about you.
There are many issues in the workforce such as ...
How do we get our teams to work together in a frictionless way?
How do we increase the...
If you are running an ABM strategy, then you need to make sure that you are covering all the angles.
This is an incredibily simple, yet...
"How much time should I spend on LinkedIn?"
We get asked this a lot of the time. There is no single answer that can be different as it...
Social Listening technology is make it's presence felt in the B2B maket. The consumer industry has been doing it for your years. Want to...
A hashtag—introduced by the octothorpe symbol —is a type of metadata tag used on social networks such as Twitter and other microblogging...
According to some research, us humans now have a shorter attention span than goldfish - 8 seconds for them, 7 seconds for us.
Social media...
How often do you log in to LinkedIn?
Daily?
A few days a week?
Once a week?
Once a month?
When you change your job?
Newsflash - of course your...
This is an amazing fact, but are we surprised? Of course not.
Social has changed the world. It's changed society, turn on the...
This article is about a retail park that has been sold off to be a DC (distribution centre), so a warehouse.
It make sense.
First of all I...
Really?
It's 2020 guys, are you really serious in having articles that talk like this.
This is just proof that email marketing is broken...
Ad fraud is forecast to rise to $100 Billion by 2023, and with circa $230 billion being spent on mobile advertising this year alone I'll...
You might be aware that I've had a problem with unwanted digital intrusions (adverts) for sometime.
Over the past 6 years we've witnessed...
Some social media influencers whilst being great for brands are unwittingly helping to continue to foster the false view of 'real ladies'...
Businesses, especially those in multi-channel retail that operate with a fixed mindset seem to spend an inordinate amount of time,...
Amazon Employees for Climate Justice is a group of the company's workers "who believe it's our responsibility to ensure our business...
HR will go through massive transformation over the next decade, as companies transform to use social.
Social media has transformed...
There are issues in the workforce that can be sorted now.
How do we get our teams to work together in a frictionless way?
How do we...
This is terribly sad.
Lives and livelihoods are lost as people lose their jobs, especially, jobs that have lasted for many years.
I've...
HR will go through massive transformation over the next decade, as companies transform to use social.
Social media has transformed...
HR will go through massive transformation over the next decade, as companies transform to use social.
Social media has transformed...
I'm not a Chinese-Cuban free runner from a crime family hired by the KGB, so on that criteria, I don't fit Dominic Cummings definition of...
What's the point of a personal sales plan?
Is it something that you refer back to regularly and share progress with your sales...
The world has changed, here I am sitting writing this on a mobile phone, something we didn’t have just ten years ago.
It’s Sunday and my...
Interesting article, but it does not really go all the way! It's 2020 after all!
We know as buyers that "interruptions" just piss us...
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