The data shows that the response rate from email marketing has fallen off a cliff, isn't it time to move away?
I was recently on a panel where I was asked the question
"are you telling the greatest majority of marketers that the are wrong to...
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I was recently on a panel where I was asked the question
"are you telling the greatest majority of marketers that the are wrong to...
I've written a few times about RevOps, if you haven't seen those articles then you can grab them here
In case you hadn't heard
Starting November 26, also known as Black Friday, Lush Cosmetics will quit social media.
"The brand will no...
My friend Robert Tearle shared some data with me the other day that he has extracted from LinkedIn, which shows the problem businesses...
Over this past year I've tried to find green shoots of optimism for multi-channel retailers around the world in the form of taking a...
In the red corner weighing in at 600 pounds we have the hulking behemoth.
The heavyweight champion of the world.
The undefeated challenger...
My son is learning to drive right now. He is taking lessons and finding his feet on the open roads.
He has a good instructor who is...
I often get asked about posting and where I should post content.
Let's go back to basics.
Simplistically, content is there to...
In case you missed it, there was a worldwide problem with Tesla cars at the weekend.
Many Tesla owners use the company app to access their...
At this time of year there are many articles of predictions, so I thought why be any different?
Here are my predictions for 2022 covering...
My friend, Robert Tearle, is a headhunter and he shared this post on LinkedIn yesterday.
Let me first show you Robert's data, this is all...
Wow, that's amazing ....
I've actually lied, it's actually $2.6 million.
Don't believe me?
If you check out this video of Chris Mason...
You can get access to the DLA Ignite website here for details of our social selling and influence coaching
For more information, read...
No, not another 'metaverse' narrative that tells us we will all become 'avatars' operating in our own digital universe all helpfully...
From TSB’s IT meltdown to Dixons Carphone admitting 10 million customer records were exposed by hackers, no scandal came close to...
I was a guest on the 'Digital Download' on Friday afternoon. It’s a LinkedIn Live show with the DLA Ignite partner companies and we...
We've all seen the recent global reaction and demonstrations to 'climate change', and whilst this blog isn't about riding on the back of...
RevOps or Revenue Operations is a way to organise your revenue generating parts of the business.
I hear it time and again.
But I bet you have time for sales conversations, conversions and revenue don't you?
Well that's what (good)...
In this article by LinkedIn, they talk about how the "great resignation" or the "great reshuffle" can impact on selling organisations.
A lot is written about using social media to sell, but not a lot is talked about using social media to attract and retain staff.
I'm not...
Dark socialsocial media, but social media, as a salesperson or a marketer you cannot see.
is a term that is used, not as some sort of...
When you hear the words 'business transformation' do you switch off and think "here we go again, another tech project"?
It seems that's...
Are you a fan of 'Gordon Ramsay's Kitchen Nightmares'?
He's the famous TV celebrity Chef who, apart from building his own branded...
Retailers spend sizeable budgets on customer recruitment activity, back in the day marketing's (and the external creative agencies) role...
In this article by Simon Kemp, he has been tracking the world's search behaviours.
It was interesting, the other week I was part of a...
Yes, I realise it's November.
But with the current supply chain issues around the world I thought I’d try and get in quick with my...
Apologies for gushing about our company, but I've created this from notes I took at a meeting with Adam Gray, Eric Doyle, Brandon Lee and
My family and I were at Murrayfield Rugby stadium yesterday to watch Scotland take on Australia.
On paper it’s a tough game, The...
Today I got an email addressed to "Alice", my name is "Tim".
What did I do?
Of course I deleted it, didn't even read it. Also with all
RevOps is the ability to have all revenue generating activity under one leadership team. Coming out of the pandemic, we need...
Have you noticed anything about your inbox?
Company after company vying for your attention. Sales people with their templated
The COVID-19 pandemic has upended the retail industry, forcing the closure of physical stores and causing uncertainty for the future...
Consumers are looking for 'hassle free' shopping experiences. Companies have translated this to mean more 'tech/digital' projects, when...
Shoppers hoping to nab festive holiday gifts online this year may need to prepare well in advance for their purchases.
Numerous...
I read this article and it inspired me to write my own version.
Fourth quarter is always one where we need to focus on closing business,...
Content, content, content.
We are now bombarded with this most Gary V of buzzwords.
Who says we should be knocking out at least 64 pieces...
In this article, "The Rise of Revenue Operations - What is RevOps?", Michael Lowe, gives a great definition of RevOps.
If you think...
The evolution of modern business continues…
We meet more and more professionals with the word ‘revenue’ in their titles these days.
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