1/31/2018 9:22:13 AM Marketers a Call to Action - It's Time to Drive the Boardroom Agenda By Tim Hughes With senior business leaders and world leaders gathering in Davos last week. It's a time to reflect and see that we are in the golden...
1/31/2018 12:00:00 AM Instagram and street art: a match made in heaven By Peter Springett After yesterday's mild rant about the revival of 35mm film, here's a much more interesting story about the relationship between social...
1/30/2018 6:32:43 PM Has the Analogue Revival Jumped the Shark? By Peter Springett I like the news that a group of entrepreneurs has launched a new 35mm analogue camera. But I don't love it. I can understand why sales of...
1/30/2018 10:59:26 AM Does Hiring a CDO Let the C-suite Off From Being Digitally Competent? By Tim Hughes Interesting article which details the fact that Easyjet have hired a CDO in place of the CMO. With marketing changing so much and with it...
1/29/2018 9:40:34 AM PWC Report: 69% of UK CEOs believe emerging technology will Disrupt their Business over Next 5 Years By Tim Hughes PwC’s 21st annual CEO Survey published at the World Economic Forum in Davos shows that 69% of UK CEOs believe emerging technology and...
1/29/2018 12:00:00 AM The Single Biggest Investment You Can Make By Peter Springett My new commute is a healthy 40 minutes from the outskirts of the old East Berlin to the centre of town. My new colleagues look at me like...
1/25/2018 8:31:04 PM Is Facebook As Addictive as Tabacco? Salesforce Says Yes By Peter Springett Yesterday Mark Benioff, CEO of Salesforce used his platform at Davos to compare Facebook to the cigarette industry. That might be putting...
1/25/2018 9:07:42 AM Are You Smarketing, Males or Siloed? By Tim Hughes It's 2018 and we should stopped writing 2017 by now and we should have full alignment between sales and marketing. I recall being told...
1/24/2018 8:42:48 AM Marketing Leader? Why You Need a Change in Culture! By Tim Hughes Was talking to a person in Marketing this week and they asked me what was new in Marketing, so I rattled a few things off such as AI, VR...
1/23/2018 7:31:24 PM Facebook is Ready for GDPR. Are You? By Peter Springett On the one hand Facebook is one of the most complex customer data businesses in history. Oh alright, the most complex. On the other it...
1/23/2018 12:00:00 AM What is The Secret of Social Media according to Facebook CEO Mark Zuckerberg By Tim Hughes So what is the secret of social media? For months, Gurus have told us it's all about bombarding us with adverts for products we don't...
1/21/2018 11:26:18 AM Who's Responsible for Your Digital Transformation? By Tim Hughes With any change program like a digital transformation or social transformation (Social Selling, Employee Advocacy) there always seems to...
1/18/2018 9:32:03 AM Castles made of sand, melts into the sea eventually By Tim Hughes This GDPR article presents the situation nicely. It explains most companies have people data of some sorts, emails, some have even...
1/17/2018 8:13:04 PM AI? Now it's reading your mind! By Peter Springett This is mind-blowing stuff - in every sense of the word. Artificial intelligence gets thrown around as a phrase a bit carelessly as far...
1/17/2018 10:57:24 AM Has Your Social Selling Program Failed Even Before You Started? By Tim Hughes According to this article 70% of change programs fail, and they fail because, either the management don't fully support them or the...
1/17/2018 10:39:44 AM The best SEO advice I've seen so far! By Adam Gray Google’s 200 Ranking Factors: The Complete List This is a fantastic resource to let you know everything that effects your Google search...