Marketers a Call to Action - It's Time to Drive the Boardroom Agenda
With senior business leaders and world leaders gathering in Davos last week. It's a time to reflect and see that we are in the...
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With senior business leaders and world leaders gathering in Davos last week. It's a time to reflect and see that we are in the...
After yesterday's mild rant about the revival of 35mm film, here's a much more interesting story about the relationship between social...
I like the news that a group of entrepreneurs has launched a new 35mm analogue camera. But I don't love it.
I can understand why sales of...
Interesting article which details the fact that Easyjet have hired a CDO in place of the CMO.
With marketing changing so much and with it...
PwC’s 21st annual CEO Survey published at the World Economic Forum in Davos shows that 69% of UK CEOs believe emerging technology and...
My new commute is a healthy 40 minutes from the outskirts of the old East Berlin to the centre of town. My new colleagues look at me like...
Yesterday Mark Benioff, CEO of Salesforce used his platform at Davos to compare Facebook to the cigarette industry. That might be putting...
It's 2018 and we should stopped writing 2017 by now and we should have full alignment between sales and marketing.
I recall being told...
Was talking to a person in Marketing this week and they asked me what was new in Marketing, so I rattled a few things off such as AI, VR...
On the one hand Facebook is one of the most complex customer data businesses in history. Oh alright, the most complex. On the other it...
So what is the secret of social media?
For months, Gurus have told us it's all about bombarding us with adverts for products we don't want...
With any change program like a digital transformation or social transformation (Social Selling, Employee Advocacy) there always seems to...
This GDPR article presents the situation nicely. It explains most companies have people data of some sorts, emails, some have even...
This is mind-blowing stuff - in every sense of the word. Artificial intelligence gets thrown around as a phrase a bit carelessly as far...
According to this article 70% of change programs fail, and they fail because, either the management don't fully support them or the...
Google’s 200 Ranking Factors: The Complete List
This is a fantastic resource to let you know everything that effects your Google search...
Great article that works through a number of areas between bad and good content and in many cases it's a subtle more.
The problem we often...
I'm not a fan of new year resolutions per se. But I do believe that the start of 2018 as a good time to change old habits as any.
This NYT...
As a new business salesperson gaining trust with a client as fast as I can has always been important. Maybe that's why I write a...
Any organisation going through change need to take into account 3 things; People, Process and Technology.
I watched a large, let's call...
Perhaps auto responders, automated messages and other triggered communications might deliver a short-term uplift in traffic...and...
Email has controlled people's lives for too long now, I've done what I can do to remove it from my life.
From a personal prospective, all...
I meet many companies and their sales teams and the one factor that stands out is the purchase of sales tools, that are given to the...
Interesting article and I'm sure you all remember when we all put e in front of everything. eProcurement for example, then we put an i in...
What's the single most important quality that contributes to successful teams? Trust. Here is some great research from Google, who know a...
It was strange to watch but last year (2017) but there was a phoney (pun intended) war between US (and Australia) based people around...
My partners son purchased us a https://www.prynt.co/#/?_k=u1audw for Christmas.
Great little machine, you take a video and it prints the...
With 20% of search now coming through voice, 2018 is the year that you need to get on board as the % is going up, not down. I've...
Many people I've spoken to who work in the US don't seem to yet have worked out the importance of GDPR. Where as PWC research seem...
This was an article that caught my eye when I saw it in The Washington Post...but as I read on I realised that this should have been a...
If somebody was about to throw you a right hook, what would do? Duck, of course. It's what we do.
Gary Vaynerchuk has a great...
3.25billion photos shared a day. a day! That is insane when you think about it. Facebook now has over 2 Billion monthly users - or, one...
Yell the owner of Yellow Pages will go fully digital and no longer print the Yellow Pages from January 2019.
There will be one this year...
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