I'm often asked by senior leaders how they get higher in accounts.  We all know that getting higher is good for the sale, it...

In this article on MarketingProfs, here, there is research from Jimnny, which shows that 

"Some 48% of respondents say the role of 

There are huge companies that pre-Covid had immense resources at their disposal, with mission statements about 'social diversity, social...

With the continuing rise in 'shoppable' social platforms like Instagram and TikTok we're now starting to see how 'Social Commerce' is...

Back in the mid 1990's an online movement was gradually taking place, an interesting phenomena back then, but very few recognised that...

It's a common request I get over my LinkedIn direct messages (DMs).

"Tim, we are desperate to learn about social selling, can you...

It's a question that I'm asked a lot

"How do we accelerate demand generation in our organization?"

Yesterday I was on a call with a...

I'm often asked 

"How to scale your sales activities on social media"

Many people start on social, reading books, there is of...

67% of buyer will engage in social networks and communities to get information about a vendor, product, or service

It's...

It's this time of the year where we take stock and think about the year ahead.

To be A-players in the world, we must sit and think about;...

There is a great article here about the Digital CEO, with an important first paragraph.

"Some leaders reject the notion that "wait and...

When the British colonised India they were concerned about the number of deadly Cobras in Delhi.

The local council introduced a cash...

When Adam Gray and I started DLA Ignite, back in 2016 a proposition based on social selling was seen as niche.  For the cold calling...

It's a common question I get

"What is the ROI of social media?"

OK, so what is social selling? 

"using your presence and behaviour...

Today is the anniversary of the death of my grandfather, Joseph Hughes.

He was born in 1900 and died on 19th September 1978.

For many...

Today is our (DLA Ignite) 6th Birthday, so our 7th year in business.

Our anniversary should have been the 1st September, which is when we...

The idea behind a BDR is that you take the outbound / prospecting away from the main sales team / account executives (AEs).

After all,

I recently spotted this post by Anita Veszeli, who is the Director, Social Media and Advocacy at Ericsson

where she made the comment 

I remember in my school days being pressured to wear the right shoes, shirts, trainers etc. 

We then get into the workplace and if...

When done right internal 'ideation sessions' that are totally outcome based can act as an enabler for growth, or act as a blocker.

However...

I spotted this webinar by "Challenger sale" author, Nick Toman, who is now at SBI Growth Advisory.

In it Nick said

"CEOs need to...

In a recent post by LinkedIn, here, "People are spending less on big events and instead buying smaller, meaningful treats as the cost of...

Just back from vacation and while I was away I decided to start a Linkedin newsletter from my LinkedIn profile. Had been...

The months of June, July and August are often the vacation season, in some countries, more than others.  In some countries it's...

We all know reorganisations of territories happen.  

It means we can have new account lists, or a new vertical or a mix of old and...

It used to be said that 'we (the British) are a nation of shopkeepers' but based on recent times you would be hard pressed to believe...

Who owns the Digital Share of Voice in your sector...?

Its important to know.  If it’s you and your team, then you are the dominant...

In 2018 I was the Managing Director of an Energy Service company. 

I had a selection of ‘tools and techniques’ that I used to grow...

The second book I wrote, with Adam Gray and Hugo Whitcher we called "Smarketing - How to achieve competitive advantage through blended...

A couple weeks ago (as of when this article was written), I spent an afternoon with my high school basketball team honoring our dearly...

As you are probably aware Google is constantly updating their search algorithm, each time somebody thinks they have worked out...

in this article by ZDnet they talk about the top 5 skills you need for digital transformation, here are my top 5 skills.

"First and...

This is my first LinkedIn newsletter, I'm calling it the "digital transformation CEO", after all, I'm a CEO of a digital company that...