9/30/2022 9:45:26 AM How do we get higher within our accounts, prospects and current pipeline? By Tim Hughes I'm often asked by senior leaders how they get higher in accounts. We all know that getting higher is good for the sale, it supports -...
9/29/2022 8:44:00 AM 96% of salespeople say sales has got harder since March 2020 By Tim Hughes In this article on MarketingProfs, here, there is research from Jimnny, which shows that "Some 48% of respondents say the role of Sales...
9/28/2022 11:12:30 AM What Can Big Business Learn From SME's? By Stephen Sumner There are huge companies that pre-Covid had immense resources at their disposal, with mission statements about 'social diversity, social...
9/28/2022 11:02:19 AM Low AOV's - Check Out Your Social Commerce. By Stephen Sumner With the continuing rise in 'shoppable' social platforms like Instagram and TikTok we're now starting to see how 'Social Commerce' is...
9/28/2022 10:53:56 AM The Power Of The Micro-Influencer In Retail. By Stephen Sumner Back in the mid 1990's an online movement was gradually taking place, an interesting phenomena back then, but very few recognised that...
9/28/2022 8:17:15 AM Tim, we are desperate to learn about social selling, can you help us please? By Tim Hughes It's a common request I get over my LinkedIn direct messages (DMs). "Tim, we are desperate to learn about social selling, can you help us...
9/27/2022 8:11:01 AM How do we accelerate demand generation in our organization? By Tim Hughes It's a question that I'm asked a lot "How do we accelerate demand generation in our organization?" Yesterday I was on a call with a...
9/26/2022 8:46:06 AM How to scale your sales activities on social media By Tim Hughes I'm often asked "How to scale your sales activities on social media" Many people start on social, reading books, there is of course mine...
9/23/2022 4:13:58 PM 67% of buyers will engage on social networks and communities to get information about a vendor, product, or service By Tim Hughes 67% of buyer will engage in social networks and communities to get information about a vendor, product, or service It's official, well...
9/23/2022 8:36:30 AM A year from now, where will you be, more or less resilient? By Tim Hughes It's this time of the year where we take stock and think about the year ahead. To be A-players in the world, we must sit and think about;...
9/22/2022 8:01:01 AM How a digital-first CEO leads transformation By Tim Hughes There is a great article here about the Digital CEO, with an important first paragraph. "Some leaders reject the notion that "wait and...
9/21/2022 1:45:26 PM We are measuring the wrong things…yes, but we are getting great data!…and other commercial red herrings... By Digital Leadership Associates When the British colonised India they were concerned about the number of deadly Cobras in Delhi. The local council introduced a cash...
9/21/2022 8:28:10 AM Why we know that social selling is now business as usual for your sales team By Tim Hughes When Adam Gray and I started DLA Ignite, back in 2016 a proposition based on social selling was seen as niche. For the cold calling...
9/20/2022 8:04:09 AM The ROI of social media revealed By Tim Hughes It's a common question I get "What is the ROI of social media?" OK, so what is social selling? "using your presence and behaviour on...
9/19/2022 6:16:45 AM What's your competitive advantage? By Tim Hughes Today is the anniversary of the death of my grandfather, Joseph Hughes. He was born in 1900 and died on 19th September 1978. For many...
9/16/2022 8:19:47 AM Happy Birthday DLA Ignite! - What's changed in digital over the last 6 years? By Tim Hughes Today is our (DLA Ignite) 6th Birthday, so our 7th year in business. Our anniversary should have been the 1st September, which is when we...