10/31/2025 8:51:15 AM Why social media loves video (and why you should too) By Tim Hughes I was asked this question today Usually, the person sighs and adds that a social media platform has “gone all in” on something… For...
10/30/2025 3:39:32 PM Why GEO Is the future — But human connection is still the overall winner By Tim Hughes Interesting advertorial by WPP this week They write, “As personal AIs and chatbots transform search behavior, WPP’s chief AI officer, Dr...
10/30/2025 9:41:39 AM Why your personal brand is the key to breaking through in sales By Tim Hughes We’ve been working with the Institute of Sales Professionals (ISP) on their research into personal branding, work that builds on solid...
10/29/2025 9:48:01 AM What is our definition of social selling? By Tim Hughes Often people ask us, “What exactly do you mean by social selling?” It’s an understandable question and truth be told, it’s an unfortunate...
10/28/2025 8:53:53 AM The sale that taught me the power of listening By Tim Hughes I’ve just got back from two weeks in Chile and Easter IslandWhile I was there, I met a number of other couples, all of us had booked...
10/27/2025 3:15:15 PM Why stronger qualification (and smarter social selling) makes you a hero in sales By Tim Hughes The latest Fullcast benchmark report, the first since they acquired Ebsta, is full of fascinating data For those that don’t know, these...
10/27/2025 9:51:04 AM What can David Bowie teach us about LinkedIn By Tim Hughes In the song Moonage Daydream by David Bowie, the lyrics go like this "I'm an alligatorI'm a mama-papa comin' for youI'm the space...
10/23/2025 8:01:23 AM Walking into the Atacama By Tim Hughes I’m writing this on a LATAM Airways flight from Santiago to Calama, the gateway to the Atacama Desert in northern Chile As I boarded, the...
10/22/2025 7:58:36 AM The missed opportunity that could have changed everything: how we walked away from the first insurance comparison site By Tim Hughes There was a moment, long before Compare the Market and MoneySuperMarket, when we could have built the world’s first insurance comparison...
10/21/2025 7:53:48 AM From posting and hoping to strategic social: Why ROI matters more than ever By Tim Hughes I’m often asked: what has really changed in social media over the last decade and a half since I started in social Media? If you look at...
10/21/2025 1:09:24 AM The social media transformation from the social graph to the interest graph By Tim Hughes In Tom Miner's book, “Social First Brands: How Modern Brands Create Community, Loyalty, and Growth”, published through Kogan Page he...
10/21/2025 12:51:43 AM The real reason (that nobody is talking about) why AI projects fail By Tim Hughes The other weekend my niece got married It was a wonderful event, full of family, friends, and love Weddings are a bit like networking...
10/17/2025 12:52:19 AM Adventures in Joplin: Tornadoes, Route 66, and airport pizza By Tim Hughes Adam and I visited Joplin on business, as part of work This quirky Missouri city has earned a few claims to fame Joplin sits in the heart...
10/17/2025 12:40:15 AM From shelter to sandpit: childhood memories of the Anderson shelter By Tim Hughes During the Second World War, Britain’s civilian population, particularly those in London, was urged to build air-raid shelters to...
10/15/2025 10:26:56 PM Why buyers don’t want to talk to salespeople — But still need them more than ever By Tim Hughes I recently read The Framemaker Sale by Brent Adamson, co-author of The Challenger Sale, and one statistic stopped me in my tracks. Brent...
10/15/2025 9:52:07 AM Why your business looks and sounds like everyone else — And how it’s killing trust By Tim Hughes Someone recently reached out after listening to my podcast with Joel Harrison Link here They wanted my opinion on their new company...