7/31/2025 9:11:49 AM The real technical moat in AI isn't tech—It's trust, humans, and differentiation By Tim Hughes In a recent article, Jeremiah Owyang wrote: “There is a shrinking technical moat in AI—when tech features become a never-ending arms...
7/31/2025 8:37:22 AM Breaking free from the content parrot cage: How to create content with direction and purpose By Tim Hughes Many organisations today are producing content without a clear direction and it shows You’ve likely seen it: brands pushing out bland,...
7/30/2025 4:08:20 AM 9 Years On: How a weekend writing project changed my life and sales forever By Tim Hughes Nine years ago, my first book "Social Selling – Techniques to Influence Buyers and Changemakers" was published by Kogan Page I had no...
7/29/2025 8:14:43 AM The human advantage: creating content that connects in a digital world By Tim Hughes In a world of AI, we still need to empower our teams to create truly human content It’s humanised content that builds connection, drawing...
7/27/2025 4:11:16 AM Cycling, the Tour de France, and a day in Arles By Tim Hughes Anyone who knows me knows I love cycling It’s my escape, my meditation, and my time machine The moment I’m on a bike, I’m 12 years old...
7/25/2025 4:47:42 PM How buyers will find brands in a world where there don't use Google and SEO is obsolete By Tim Hughes I've written before about how AI is changing the buyer's journey In the articles below I point out that the buyer's journey now starts at...
7/25/2025 7:57:07 AM From sound to canvas: John Horsley’s immersive art exhibition in Leytonstone By Tim Hughes This weekend I had the pleasure of attending a truly unique art exhibition by John Horsley, tucked away upstairs at The Birds, just two...
7/24/2025 10:33:21 AM How to build a trusted B2B brand in an AI-first world By Tim Hughes We live in a world where nobody needs to read your content, nobody needs to search for you on Google, nobody needs to come to your...
7/24/2025 9:14:43 AM Social personality - your competitive edge By Tim Hughes I’m currently reading “Social First Brands – How Modern Brands Create Community, Loyalty and Growth” by Tom Miner (Kogan Page) In chapter...
7/23/2025 7:59:13 AM How social are you… take the assessment By Tim Hughes We often get asked:✅ “How social am I?”✅ “What can I do on social to get better results?” Usually, I start by looking at someone’s...
7/22/2025 8:00:41 AM Today marks 9 years of my podcast #TimTalk By Tim Hughes When I started this podcast back in 2016, I couldn’t have imagined the journey it would take me on Over these 9 years, I’ve had the...
7/20/2025 4:28:27 AM My Santiago hotel room with a deadly secret: Pinochet’s botched assassination attempt By Tim Hughes If you didn’t know, Augusto Pinochet was a Chilean military officer and politician who ruled Chile as a dictator from 1973 to 1990 From...
7/18/2025 10:32:47 AM The reason why there is a shrinking technical moat in AI By Tim Hughes In a recent article, Jeremiah Owyang posed a critical question to AI founders: “How long does a technical moat in the AI industry last?”...
7/18/2025 8:02:09 AM Why the Fire Brigade had to rescue our neighbour’s curious cat By Tim Hughes Our neighbours got two kittens about nine months ago They’re still young, playful, adventurous, and just old enough to start exploring...
7/17/2025 9:17:32 AM What do people mean when they say "AI drives the economic value of intelligence to near zero" By Tim Hughes I read this a lot, but what do people mean by the phrase “AI drives the economic value of intelligence to near zero”? As AI becomes...
7/17/2025 7:07:57 AM So why do internally run social selling programs fail to drive the revenue the business expects? By Tim Hughes Why do so many internally run social selling programs fail to deliver the revenue the business expects? The answer lies in understanding...