Can you shorten your sales cycles by 20%?
In the world of recessions or down turns we are always looking for an angle in which to make sure we win business.
I was reading a report...
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Research shows, paid social media lead generation on Facebook and LinkedIn, is terribly inefficient and provides very low ROI
In this Linkedin post by Chris Walker, he uses data from Metadata.io, see here.
It's worth walking through Chris's points and if this...
Do recessions / down turns create bonkers logic?
6 months ago we started talking to a company about how we can transform their pipeline and revenue situation. We went through how
If You Listen Your 'Socially Savvy' Customers Will Show You The Way.
Pre-Covid keywords and low quality creative on intrusive ad tech fueled paid media was reduced to a $120bn annual fraud ridden commodity...
Why Today's CMO Struggles To Create a Customer Centric Culture.
In business the basics always apply, especially in B2C where working back from the customer should help you identify efficiency...
Is Mail Order The New Vinyl?
Its no secret that I've been around for sometime helping a number of the UK/US greatest Home Shopping, Retail and SaaS companies to...
What tool are you using to get your average 9% acceptance rate for cold outreach using your social selling methodology?
If you haven't seen we are getting a 9% response with cold outreach, the data for this is below.
Getting a 9% response for any form of...
Why you're not being invited in to talk to your customers about strategic subjects .... like AI
One of the big subjects at the moment in society is AI, (artificial intelligence) as you can imagine, companies are looking to be given a...
Businesses are switching from cold calling to social selling because employees rate purpose and wellbeing as their reasons to stay with a company
In a recent blog, here, I talked about the mental health benefits of social selling over cold calling.
(Before I lose the interest...
"You're paid to sell not to post"
Marketing send emails to our target accounts, these are followed up by BDRs and nothing happens … And you're surprised?
This was what a sales person said to me the other day
Will your posting on social media about a future event help your company? - I doubt it
I often see people posting on social media about some up and coming event, webinar or conference.
The event could be that you are running...
To increase your win rate, research shows your salespeople need to be "trustworthy experts"
In the new book by Matthew Dixon and Ted McKenna's called the "the jolt effect".
They have undertaken research in the area deals which end...
Why you need to industrialize your sales efforts on social media
I was recently in a meeting with a CEO of a business, they had little or no pipeline and had gone down the marketing agency route to try...
How social media helps close deals
In this article from Everyone Social, it starts off well, afterall the title is
"How Social Media Helps Close Deals"
And then it all...
7 ways Artificial intelligence (AI) will impact SEO
I recently asked Ed Fowler, my co-presenter on our podcast about how SEO (search engine optimization) will be impacted by AI and...
4 ways LinkedIn say buyers are changing – and how you, as a seller, can best respond
Linkedin has shared what they see are 4 trends in buying and have come up with their response, I have also added my comments.
"Almost
Why your LinkedIn profile is an act of self-harm and is costing you revenue and lost deals
Yesterday, I got a LinkedIn connection request from a sales guy, of course he’s doing his best, but like so many people, they think they...
The new 6 Ps of sales and marketing
We do a podcast at 08:45 Tuesdays morning UK time called Sales.TV, you can see this week's version here on YouTube here.
At 21:53, Andy Hough
Why SDRS have never had it so good
According to this post on LinkedIn.
"SDRs generate 40% of a sales team's pipeline (according to Gartner)And yet, it appears that pipeline...
Why Threads is just another place to put the same content you put on every other social network
I've tried the new social media platform Threads and it's OK, still lacking a lot of functionality that Twitter has, but it's early days.
The 3 evils of Linkedin; Brochures, brochureware and boring, how to banish them from your LinkedIn feed
I'm not sure about you, but there is nothing worse that people posting brochures, brochureware and boring content on LinkedIn. The...
Why and how as an instagram user you need to claim your handle on threads
If you are an instagram user you must go and claim your handle on Threads, if you don't intend using threads.
Treads is the new social...
All companies cut costs during a recession, but those that win, remain flexible, so what are they investing in?
In this HBR article from 2019, there is some great counsel about companies that invest during a recession, Vs companies that cut.
Research: Salespeople sharing brochures and brochureware on social media extends the sales cycle by 22%
I have to admit that this research does not surprise me, but according to SBI, when a salesperson share brochures and brochureware on...
According to a new survey from Gallup, employee engagement has reached its lowest level since 2015 - What can you do about it?
Fascinating piece of research from Gallup, which you can access here
"Employee engagement has reached its lowest level since 2015,...
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