My small part in Oracle getting to #1 in the ERP market
I spotted this other day a post from Yorick Astier with details of a report
The report showed that Oracle was now #1 in the ERP market,...
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Buying a book on how to write prompts will still only make you average, so how can you be great with AI in sales?
One of the big learnings for us was that AI, gave a pretty average answer
Now for people that are not modern selling currently, zero to...
What did I learn in my trip to the Vatican when I was 13?
When I was 13, there was a school holiday to Florence in Italy
It was a long way to go on a coach, but Florence is a wonderful place
As...
The great employee / employer AI skills disconnect - and how to fix it
In a recent report by Workera, โ2025 State of Skills Intelligence Reportโ and an article by ZDnet
The research surveyed 800 learning and...
How can we accelerate our deals?
Was on a call today and somebody said โthere is no way you can accelerate dealsโ
I had to challenge that
One of the issues of legacy sales...
Why we've never spent a $ on marketing
In the 8 years that we've been existence we've never spent $ on marketing
Why?
Because we've never needed to
We've never cold called
We've...
How can you get maximum efficiency from your full sales cycle role?
A full sales role is where you have to generate all of your leads
It's a role I've been in all my life
My time, if it isn't closing, is...
The zero time social selling program
Here at DLA Ignite we have been beavering away with AI
After all, if you are going to transform your sales team to modern sellingย
๐๐จ๐ฐ ๐ญ๐จ ๐๐ฅ๐จ๐ฌ๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐ข๐ง ๐ญ๐ก๐ ๐๐๐ฆ๐ ๐๐ฎ๐๐ซ๐ญ๐๐ซ ๐๐จ๐ฎ ๐๐๐ง๐๐ซ๐๐ญ๐ ๐ญ๐ก๐ ๐๐๐๐
If youโre in B2B enterprise sales, youโve probably faced the dreaded long sales cycle
Itโs one of the biggest challenges sales...
How to cross the road in Hanoi
Crossing the road is easy isnโt?
In the world wealth, or relative wealth is visual in different ways
In Moscow,...
The one thing you are doing on LinkedIn that will make your buyers sick and drive them away
Picking up on something new isn't always a good idea
Linkedin has just announced that the banner at the top of your profile can now have...
AI Literacy: Why itโs no longer optional for organizations
Here at DLA Ignite, while we are a relatively small business, we all understand the need to understand AI
We've had philosophical...
The problem with corporate content is that nobody believes it
This is was a CRO said to me this week
โThe problem with corporate content is that nobody believes itโ
We talked about how if you โlikeโ my...
How can I purposefully shorten my B2B sales cycles?
In the B2B sales world, regardless how much we try and simply a sales cycle the moving parts of any deal is complex
We know that B2B...
I got scammed twice in the country of happiness
Bhutan is a beautiful country
It's a kingdom and the king, Jigme Khesar Namgyel Wangchuck
Believes that a country should be measured on GNH...
When you post an "open to work", don't make this massive mistake
I see a number of people that are posting โopen to workโ posts
Clearly I am very sorry about this and I salute their braveryย
Doing...
What are AI agents? How can you use it to support your social selling?
Here's a great article by ZDnet
"Depending on the use cases, product offering, and company, you may see various definitions of an AI agent
Where will my sales generated leads come from this quarter?
Talking to a sales leader recently they talked about how they saw different parts of the organization would create leads
He saw leads...
According to LinkedIn this is the number one attribute your content needs
The number one attribute your content needs to have on LinkedIn
On a call last week with LinkedIn and they gave this advice
Whatever you...
How to get sales forecast accuracy of 98%
One of the services we are often asked to perform by clients is to help with the forecast
Forecast accuracy is key and having worked in a...
Thoughts on my visit to Myanmar (Burma) in 2014 and the recent earthquake
๐ Humbled and Heartbroken
In 2014, I had the privilege of visiting Myanmar (Burma) and meeting its incredible peopleโwarm, resilient, and...
What are the 4 biggest challenges faced by sales leaders in the UK? Is it possible to resolve them?
According to this Linkedin post the 4 biggest challenges for CROs areย
โ ๐ฅ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐จ๐ป๐ฝ๐ฟ๐ฒ๐ฑ๐ถ๐ฐ๐๐ฎ๐ฏ๐ถ๐น๐ถ๐๐:ย
Report looks at consumer expectations of brands on social in 2025
In this article on Social Media Today it looks at research on how consumers use social media
While this is B2C, we know that B2C usage...
You publish content but nobody is looking in your direction - How to create a content flywheel
When I look out over LinkedIn, I see many people posting content
The content gets very little engagement and therefore little return in...
Your CEO is on LinkedIn to get more visibility, why isn't your sales team on social to get more revenue?
When Adam Gray and I started DLA Ignite, people laughed at us
We were told that social media was a fad and no CEO would ever use it
Here we...
Why is deal slippage a silent growth killer?
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