Let's get this right, it is nearly the second decade of the 21st century and you still think advertising; so interrupting people and...
As at a customer Christmas drinks the other night and got talking to a CIO (Chief Information Officer) the subject turned to LinkedIn and...
In my previous company I took over a bunch of sales people who loved and hated each other. It was a toxic culture, we have all heard of...
Sales and Marketing have changed so much in the last 25 years I've worked in it. From the introduction of computers, the shift from...
Yesterday we were running a Social Strategy day for our clients. This doesn't teach the CEO how to use Twitter, it provides the...
At my previous company we rolled out social selling across 4,000 people. Now it would seem pretty easy, here you have a way of selling...
While this article talks about the legacy IT that is restraining us, you would expect that from a product / software supplier, what we...
While this article takes you through a number of errors people are making with social media, I will just give you two:- 1. Social Media...
I've just seen this posted on LinkedIn with the question. "How can I increase the number of subscribers to my Newsletter?" As Seth Godin...
One of the things about SEO is that SEO agencies always make it sound hard, when of course it isn't. How else will they to get you to...
I recall a big pile of "juicy" leads being given to the Sales Development Team and the the output - nothing! The reason for that was that...
Nice article by Lee Bartlett, I recall working on a deal back in the days when our biggest competitor at Oracle was Ingres based systems....
It's interesting that Seth Godin, arguably the greatest marketer of the modern age refers to ads as "attention stealing" and emails as...
This is a great article on what makes a good Linkedin profile, BUT and it's a big but, this is a task list and I'm sorry but that won't...
Stories on Social, this is the direction we seem to be headed in. Originally the unique idea conjured up by Evan Spiegel and his team at...
It's pretty simple, you should stop all this corporate marketing rubbish that nobody is interested in. All this content where you tell...