One of the many things I love about DLA Ignite is the team we have.

We are also passionate about training and coaching.  That isn't...

Far too many companies in my opinion spend too much time trying to 'revive the dead' instead of 'giving birth' to new opportunities.

I...

The reality is that retail innovation has remained stuck in the 20th Century for far too long, what's needed today is to reinvent what...

Whilst everyone is still trying to figure out the silver bullet that will continue to get consumers out in their millions as we enter the...

Without Zuck we wouldn't really have had the huge take up on social media, without LinkedIn morphing into a business network site, it...

The other day a friend of mine was concerned.

Like many organisations there was a "change of the guard".  A new leader had come in...

I don't often write about LinkedIn features as I like to focus on social selling and using social media strategically.  LinkedIn is...

One of the things that shocks marketers is research that shows that people come to social media to be social ..... and not read corporate...

It's something we hear people say

"what we need is more noise in the market"

Really is that what you want?

We have seen company after...

The Social Selling 'THUNK' - "What is Digital Dominance..?" with the CEO.What do you want to be famous for..?It might sound like a silly...

Aiming for an exit? Perhaps the impact of the pandemic changed the timeline and the numbers..."Are you seriously suggesting that Social...

Despite record layoffs in 2020, the pandemic had led many professionals to reassess their career goals and job satisfaction, with 40% of...

Many of us would agree that the best form of "marketing" is word of mouth.

Somebody tells somebody else that if you want to buy your...

On average, CMOs are the shortest-tenured members of the C-suite. Their boards demand greatness from them expecting top marketers to be...

Grab a pad of paper and a pen or pencil.

On the left hand, write down in a column the name of your business and then the names of 3...

2 weeks ago, I ran a poll asking what type of content you prefer to see in your feed.

Thanks to everyone who took the time to contribute.

I...

Yesterday I got a message on LinkedIn.

While it was from a connection, the message said 

"Dear Timothy, how are you? Could you please...

Yesterday, my colleague, Kevin Milne, wrote an article "Social Selling gives you opportunity all day, every day" and he's right.

I wrote...

I was recently asked to help a lawyer's take their first tentative steps onto social so I thought I would share with you, the advice I...

This week I spotted a conversation on LinkedIn where a bunch of cold callers got together in a huddle and talk about how great cold...

I was on a call with a senior marketer in a large US software company, where we are transforming their sales team(s) and marketing...

Sales.

A tough role at the best of times, but now in a post-pandemic landscape perhaps many are now just starting to realize that this is...

Marketing.

A snippet I took from Wiki.

"The term marketing, what is commonly known as attracting customers, incorporates knowledge gained...

I read a LinkedIn post the other day from a cold calling guru who proudly talked about the importance of talking to strangers as if cold...

One of the sales tactics you can implement with social selling is "grid selling".

This is where you as a business, connect with your...

A quote from the ‘Sarah Connor’ of modern Sales, Maria Boulden, in the recent Gartner webinar ‘8-questions to prepare CSOs for post...

We are often asked in whether Social Selling & Influence really works for small service companies and whether it actually makes a...

Sales.

Whether you are in the coal face, or somewhere in the process, then you will know that it is HARD. It is not an easy job. It...

In the recent Gartner webinar 

Which you can access here,  Steve Herz, Maria Boulden and Dave Egloff from Gartner talk about...

This is a quote from a recent Gartner webinar.

Which you can access here,  Steve Herz, Maria Boulden and Dave Egloff from Gartner...

The days of trying to 'buy' attention is well and truly over. 

But volume isn’t the only problem, as ads are becoming ever more...

Yes, I know, "firing" people is a little harsh, but I listened to a webinar from Gartner the other day and it got me thinking.

In the recent

Thanks to Brandon Lee for sharing this article, we had been talking about it on our weekly podcast the digital download, available here.

In the recent Gartner webinar 

Which you can access here,  Steve Herz, Maria Boulden and Dave Egloff from Gartner talk about...

If you haven't listened to the latest CSO (chief sales officer) webinar from Gartner it's well worth an hour.  You can listen to it

My colleague Kevin Milne reminded me to watch the Gartner webinar 

I need to also thank Kevin Milne also for his notes from the call.

As commercial leaders approach 2022 planning, there is no bigger risk impacting their ability to achieve growth goals than not making the...

For many years, when I was in the sales arena across multiple sectors one thing applied.

SUMMER in SALES is tough. Everyone is away. And...

There is a term that is being used at the moment called "the great resignation"

It's the assumption that, post covid, once companies...

Imagine you are going to learn to ride a bike, drive a car or fly a plane.

And I start telling you the how a cycle works, there are...

I read a recent post on Linkedin that social selling = marketing.  Really?

The person hasn't a clue!

Anybody that reads my blogs will...

We were asked the other day "what does success in a social selling project look like" by one of our clients.

Adam Gray from the DLA Ignite

We are often asked about measuring sales, in the analogue world you tend to have few measures, number of calls, number of meetings,...

We are often asked in whether Social Selling & Influence really works for small service companies and whether it actually makes a...

POLL - The results.I asked the question:" How are you prospecting and developing new customer acquisition in the new B2B landscape we now...

One of the DLA Ignite team said this at a meeting

"you are the sum of your digital handshakes"

and it's true.

There are three levels of network

Who would have thought in early 90s that making an international money transfer, speaking and seeing someone across international borders...

Dr. Martina Fohr and Pietro Mazzocchi ofSpencer Stuart 👇From “wine and dine” to click and engage."Sales success is shifting...

Gartner recently created this graph, where they plotted the areas of focus for the digital CFO today.

They plotted, "not difficult"...

The Printing Industry.Post Pandemic Business Strategies: 5 New TruthsI have been discussing the MPS and print industry landscape for some...

When we first started DLA Ignite, 6 years ago, we were seen as niche.

The team here has done an amazing job and 6 years later social...

Here at DLA Ignite we are about change.

Our ideal customer is one that tells us that sales and marketing is working anymore and they want...