Research shows that personal outweighs professional for B2B buyers
Interesting post about some research from Dentsu about B2B buyers —
“Personal outweighs professional. They claim that for the first...
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Are you looking to scale your company quickly?
I was talking to a friend recently, he tends to work at start-ups, post seed, where they have proven the idea and need to scale fast.
I...
My mum and her boyfriend are on holiday this week
The photo made me realise the importance of
- Friendship and love, whatever age we are
- Life is short we need to get out and see the world
- The...
What I did while London hosted the 2012 Olympics
My Olympic story
In 2012 London hosted the Olympics
With the world descending on London, I decided to take myself to Bwindi in Uganda
How brands can maximize consumer searches in the age of generative AI
In this article, it explains how search has changed because of AI.
In other words, if you have a traditional inbound marketing strategy,...
Only 4.8% of people say they want AI agent BDRs that will automatically cold call you
In a recent article by Scott Brinker, which you can find here, he shared some research.
The question that was asked was
When people...
Planning for 2025 - How to stay ahead of rising sales and marketing costs while managing slowing commercial productivity
As we start the planning for 2025, we have to break away from the sales and marketing activities from the 1980s and 1990s.
I read so many...
Why you shouldn't use "views" as a measure of success on social
Last week I read an article by a professional services company that was using views as a measure of their employee advocacy program
Views...
This week is DLA Ignite's 8th Birthday so what have we learned?
When Adam Gray and I started DLA Ignite, 8 years ago, people laughed at us.
We said that everybody across the world would adopt social media
Where's this quarters pipeline coming from?
When I worked in corporate, there was a set of circumstances that played out year after year after year
Regardless of how much leadership...
Are you tired of outdated selling techniques and endless rejection?
In this episode of Taking Back Monday, we sit down with Tim Hughes, CEO and co-founder of DLA Ignite, to uncover the power of social...
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