Back in 2014, Google launched a product called Google glass

The idea was to have a pair of spectacles with a small computer on the side

They wanted to create a new category of product

The problem was, like any product-based company it was a solution looking for a problem

 And rather than using triad and tested go-to-markets, like “crossing the chasm”

They relied on influencers, that might make sales, but does not help you cross the chasm

I was invited to the launch so my partner and I went a long

Must admit I was pretty excited, here was a new bit of kit

At £1,000 ($1,300) they were not cheap

For context, in 2014, we had the iPhone 5 and iPhone 6

Which meant we were used to a certain amount of computer power 

And it was a lot more than the small computer on Google glass

At the event

Google demonstrated the apps you could load into the glasses

The problem was that the apps were pretty rubbish

Afterall it was only a small computer on the side of the glasses 

So, rubbish it was embarrassing and we started to giggle

We got to the final demo

Which was an astronomy app where you could look at the night sky

The glass would tell you what stars, constellations and planets you were looking at

Something you had been able to do on the iPhone for years

As we tried the glasses with this app, my partner said “can you see Uranus?”

At which point my partner and I bust out in fits of laughter

One of the Google team stepped forward and suggested that maybe it was time to leave

We were allowed to go to the photo booth and take the photo on this article

On the way out, there was an A4 pad where you could write your details

If you wrote your contact details down, Google would contact to buy a pair of Google Glass

I wrote my details down, but they never contacted me