Many operating models were implemented years ago as part of ERP and CRM implementations.  Often, pre-internet and almost certainly...

We bump into a number of companies that say to us "we employed a PR agency and nothing happened".

The article below below talks about what...

Writing as I am as a CEO, it can be a lonely place.  There are expectations on us to make decisions, provide direct and communicate...

Great article by Gartner about the merger of B2B and B2C marketing.

While I would agree B2B marketing does not need to drive you to a...

The two terms are social media and advertising.  Sometimes an agency will use the terms "paid media" and "earned media".

An advert is...

Most people who write about influencer marketing write in a B2C context.  We all see stars walking on red carpets and they are just...

I read a lot of articles and books on digital transformation (like this one) and they are all pretty much the same.  Transform or...

This is not another blog about GDPR, there is enough of that out there to make Y2K look like child's play. Maybe GDPR is the same, who...

In this article it talks about 5 things that can damage your brand.  The mistake it makes is that it still thinks that a companies...

If you haven't been following "The Internet Apologises" articles in the The New York Magazine, you should start now.

The interview with...

There is something you have that nobody else has.  Which people recognise when you walk in the room, people have fallen in love with...

I don't mean to undermine the importance of GDPR. Today, pretty much every other message in my inbox is from a service tasking me to...

It's becoming more and more clear to us, that central to the success of any organisation is that sales and marketing work together....

Often in the world of social people think it's all about social selling, and in fact just transforming sales to social is just another...

Yesterday I attended the Oracle Modern Business Experience OrcaleMBX event and two themes came out which are very relevant to employee...

If you haven't read the @TrustRadius report it's worth getting a copy.

To summarise it, vendors talk about their products and guess what,...

If you hadn't read this story, people hacked a casino database using a thermometer in a fish tank.

The article is about how the internet...

What I love about this article is that it starts from the premise that we were all aware of the deal from the start. 

Not to say that...

We talk to many companies large and small about embarking on a digital transformation.  Well we talk to them about how they...

In a recent blog I wrote about the future of social media.

Social media is just that, it's social and it's media it's all about people...

I'm not sure really surprises us, many of think we are better than we really are.

We often find that companies work in silos of...

Interesting research from Forrester about why people don't want to meet with salespeople.

Two statistics that Forrester pull out is that

1....

On the day after Mark Zuckerberg testified on Capitol Hill in the US, there seems to be a global change taking place about the way we...

About a year ago I heard Sir Dave Brailsford, speak.  He is an inspirational speaker.  If you don't know who he is, he helped...

This HBR article challenges people's perception on the difference between a strategy, an objective and action.

The problem with social...

It's a question we get asked a lot and probably for the first time here is some research which provides that answer as well as a...

This article pretty much sums up what is, let's not say wrong but "naive" with employees and social media right now.

Let's take the...

Another day, another stat that CMOs are looking to reduce ad spend.  I'm not sure that this is due to Facebook and the fact that...

No my mother isn't some sort of cyborg, we purchased her an Amazon Dot at Christmas and she is taking to it like a "duck to water"....

I really love this post. It's saying something that's been on my mind for years and that I've written about many times before.

One of the...

For anyone who uses social media, or communicates with anyone under the age of 30, this article is gold dust. 

It's not so much that...

Interesting article and interesting research that shows that pretty much since 2001, advertising spending has tracked the economy....

It makes sense, we all hate talking to salespeople, we go online in "salesperson avoidance" mode.  We do our research online, we...