Many operating models were implemented years ago as part of ERP and CRM implementations. Often, pre-internet and almost certainly...
We bump into a number of companies that say to us "we employed a PR agency and nothing happened". The article below below talks about...
Writing as I am as a CEO, it can be a lonely place. There are expectations on us to make decisions, provide direct and communicate and...
Great article by Gartner about the merger of B2B and B2C marketing. While I would agree B2B marketing does not need to drive you to a...
The two terms are social media and advertising. Sometimes an agency will use the terms "paid media" and "earned media". An advert is...
Most people who write about influencer marketing write in a B2C context. We all see stars walking on red carpets and they are just...
I read a lot of articles and books on digital transformation (like this one) and they are all pretty much the same. Transform or die! I...
This is not another blog about GDPR, there is enough of that out there to make Y2K look like child's play. Maybe GDPR is the same, who...
In this article it talks about 5 things that can damage your brand. The mistake it makes is that it still thinks that a companies...
If you haven't been following "The Internet Apologises" articles in the The New York Magazine, you should start now. The interview with...
There is something you have that nobody else has. Which people recognise when you walk in the room, people have fallen in love with it,...
I don't mean to undermine the importance of GDPR. Today, pretty much every other message in my inbox is from a service tasking me to...
It's becoming more and more clear to us, that central to the success of any organisation is that sales and marketing work together. In...
Often in the world of social people think it's all about social selling, and in fact just transforming sales to social is just another...
Yesterday I attended the Oracle Modern Business Experience OrcaleMBX event and two themes came out which are very relevant to employee...
If you haven't read the @TrustRadius report it's worth getting a copy. To summarise it, vendors talk about their products and guess what,...