Retail Isn't Innovating Because Marketing Has Become The Company Bullhorn.
The reason to hire a CMO is usually because you’ve got a big strategic problem to solve, you need to drive growth and become more...
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The reason to hire a CMO is usually because you’ve got a big strategic problem to solve, you need to drive growth and become more...
If you were sat in a bar, or coffee shop after you had a meeting with a potential new client (go with me) and they entered said...
Prior to the pandemic and most certainly during it we saw several high profile retail stalwarts hit the terminal buffers.
One of the...
Here are a number of stats from some recent research, which you can find here.
74 percent of millennials and Gen Z
Each quarter, our friend, Simon Kemp (if your not following him on Linkedin you should) creates this data report, here. This gives an
In this article by Scott Brinker he takes us through the argument, "why when we have 10,000 Martech products that all do the same...
It's a question we often get asked,
"What sort of return should I expect from a social selling pilot?"
Just to explain, we don't...
You may have noticed there are a lot more job adverts being posted for Sales and Business development professionals of late.
What does it...
I don’t want to post personal content on Social Media…
We hear this a lot, but it’s a distraction and you’ve missed the point.
An...
In this article, they discuss the need for better "marketing", they are not so much talking about the marketing department, but could be....
I was talking to a sales leader this week and they have a set of focus accounts, I'm not sure they use the term Account based marketing...
Lance Armstrong, the cyclist, wrote a book called "it's not about the bike" it's an amazing story of how he came back from surviving cancer
A friend of me was telling me the other day that they has received an unsolicitedtender / RFP and they needed to qualify it.
Many of us...
I know Daniel Newman who wrote this post, in fact I have a quote from him in my book "social selling - techniques to influence buyers and...
What do retail multiples do? - they buy other failed multiples, add them to the offer and then lose the brand connection and relevance to...
For retail to come out of yet another fiscal crisis with a semblance of relevance to the cash strapped consumer re-invention (not...
As with all things retro what goes around comes around.
Ever since the advent of the internet there has always been the doom mongers who...
I was recently talking with Robert Tearle who describes himself as "Retained Executive Search aka headhunting". He and I,...
Talking with a CEO this week, she wanted to know how they can pulls deal forward or even accelerate deals.
They are in a situation this
We talk to businesses across all verticals, and one of those is professional services.
In professional services, the word "sales" isn't...
It's a question we often get asked.
"How do we bring forward deals from next quarter to this quarter?"
Whatever quarter we are in,
We know that social media has changed the world. It's changed society and it's changed the way we do business. You only have...
My wife asked me last week, “what the toughest sales job you ever had...?”
That was easy to answer, it was when I was in Health and Safety.
When the British colonised India they were concerned about the number of deadly Cobras in Delhi.
The local council introduced a cash...
When we started Crux, we tended to focus on the industries we knew but our processes deliver results for businesses across all B2B...
If I was to ask you the question
"Which skills do you think are key to success at a startup?"
What do you think it is? Leadership
In this Linkedin post by Eveline Ruehlin, which is here, she shares an article by Vogue Business, which is here.
I want you to not...
For the most part, e-commerce hasn’t changed in the past 2 decades or so.
It’s an efficient way to buy something you know you want,...
As a die hard retailer I innately believe it is our job to innovate ways to engage the consumer and draw them to us over our nearest...
Does your business have a strategy or a mission statement?
Is it based on platitudes or does it really commit your business to a clear vision
In writing this newsletter I wanted this to be different from my usual blogs. Rather than look at day-to-day strategic or tactical...
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