In this article by Scott Brinker, he talks about the fact that Martech market is consolidating, but why?

As Scott says in the article

Business has been changing in so many ways, digital, internet, mobile and social media, have all changed the way we work.

Covid has then...

I've seen a lot more of it recently, spam on social media.

It arrives in two forms.

1. Either an LinkedIn inmail where the person says "buy...

Had some great feedback from a CEO client of ours, we asked him what he thought of our social selling and influence course.

He said "I can...

While we were transforming one of our clients to use social as a mechanism to sell, their marketing team went off and ran a campaign using

As part of our social selling and influence course we always finish by creating playbooks for the sales people involved.

The problem with

What is digital transformation?

Marc Benioff, Chairman and co-CEO of Salesforce came up with a good definition…(link to article below)

Why change?

Often you will come across a client that needs to change what they are doing to buy your product or service. 

One of the biggest collaborative platforms that came along long before Facebook et al, was YouTube. 

This has given virtually anyone

It’s no surprise I’m a BIG fan of the 80’s.

And in particular 80’s movies. I mean I even have a poster of the Princess Bride in my office...

When I worked in the corporate world, I worked for an on premise company, that was transitioning to cloud.  The transition...

If you are a regular reader, you will know that we love the reports created by Simon Kemp and we highly recommend that you follow him on

In this article from Business insider (sorry they enforce you to pay for a subscription).

The headline is that Deloitte is building a...

It's a great quote.

One of our client CEOs said it to me.

"Once you have overcome your fear of digital, analogue feels as though...

In this McKinsey article, they start by making the statement. 

"Nearly half of the employees who voluntarily left the workforce...

This is a really interesting article, about why leadership should care about employees being "influencers" or as sometimes it's called "

I love irony.

It's one of the many things I love about the British sense of humour.

The thing about irony is it's about opposites. 

For...

I found this case study fascinating, but a client CEO said this to us.

"I've achieved in a day what used to take me a year to do"

We've all...

It was Grady Booch the American software engineer who said

"a fool with a tool is still a fool"

This week I was on a LinkedIn webinar, of...

Our buyers are on social media, we know that and the data shows that.

One of the truly magical things about social selling is that it...

Let me change the subject for a second, did you read some recent research by MarketingProfs that said

Only 19% of marketers (in B2B)...

Like all my blogs, these are all real life situations, statements people have made or situations we have been in.  Or, as in this...

When we look back and ask the pre-Covid19 question about business transformation I think it will be safe to say that it was the virus...

This article from the BBC states

"Generation Z, people aged from 18 to 25, has been credited with the rise in popularity of ethical...

I was on a call today with the CEO, CRO, head of business development, I had been invited to present by somebody who knows what we do and...

Hi, thanks for subscribing and welcome to edition 3 of Never in a Month of THUNKdays!

This is a deep dive inside and around everything...

The other day Eric Doyle from Crux, one of our resellers / partners posted this video.

Called

"TAKE MY BROCHURE AND BUY MY STUFF..!"

Before we start a Social Selling & Influence transformation programme with a new team, we run a Social Media Strategy development...

I was on a call last week and I was presenting to the leadership team about social selling and how they can transform their business to...

How is your digital transformation going?

I understand that IT might have changed a few systems, you may have "gone cloud" but that isn't...

I was on a call with a CEO this week and he said

"social isn't about build it and they will come"

And he's right!

He and I have worked...

As this article from Josh Bersin states people have spent billions of $ of HR (Human Resources) systems of record and these systems of...

This week, I had a call from a friend, they had a final interview, it was a big job, the interview was with the partner at the firm.

If you respond to RFPs (request for proposals) or present to prospects during an RFP process then you should read this book.

While this...

I love music and I listened to a lot of hip hop when I was a young man (still do). It was angry music.

And I was an angry young man (show...

What you were great at yesterday will no longer be a strategy for the future.

When you ask someone what a typical aspect of luxury is, the...

So, you have your social media team in place - you've employed the millennial guy with the beard and the girl with the tattoo to come up...

I write a monthly column on Social Selling & Influence for OGV Energy, the UKs leading Energy Sector publication.

This month I...

This is a question that Eric Doyle from Crux, (who are DLA Ignite partners) put to one of his clients, CyberHawk.

CyberHawk are...

Last week I was presenting to a leadership team.  The CEO, the head of the SDR team, the head of sales enablement and the CRO.

Here at

Some research from Mulesoft, a Salesforce company stated that

"70% of customer interactions are now digital and most companies are not ready

Had a very nice customer message left on a post the other day, which I thought I would highlight.

Alex came to us and he was pretty...