As this article from Josh Bersin states people have spent billions of $ of HR (Human Resources) systems of record and these systems of record are key in holding information about employees and supporting the digital processes. But don't make the mistake that there systems are somehow, "digital transformation" even if they are in the cloud.
Employees see this as business as normal.
What the employee is looking for is their experience, they want to be digital in the way they work and they want "digital experiences".
For example
- Do all your employees have "buyer centric profiles" on platforms like LinkedIn? - So that the modern buyer is attracted to your business and walk towards you for help and support?
- Is your sales team empowered to walk digital corridors so they are able to have conversations with the people that matter to them in their digital territories? So regardless where your prospects reside, LinkedIn, Twitter, Instagram, TikTok, you sales team have the capability to have these digital conversation?
- Is your employee retainment process digital? Are you not just using the tools to enable digital engagement but the processes to support your employees. All employees expect this from business today, not only does digital give us employees a power to be engaged but a shared sense of purpose. This is what modern digital business do to retain their staff.
- But what about the great resignation, are you aware this only impacts analogue companies? Digital businesses get the staff they want and save money on digital advertising and recruitment consultants. Just think, saving money and being the employer of choice getting the best talent.
- Are your reporting to the board the number of leads and meetings you are getting from social and the revenue this is generating for the business?
We are seeing a clear divergence taking place, some people even call it disruption.
Digital business versus analog business. The choice is yours.
Maybe you are putting lipstick on the analogue pig? Here's two blogs I've written about analogue companies who pretend to be digital.
Cognizant rebranding that they are digital, but are they digital?
For decades companies have embraced HR technology by starting at the “core.” This “core” was always considered the payroll system, HRMS (employee system of record), and foundational infrastructure, often called HCM.
https://joshbersin.com/2022/03/hr-technology-market-disrupted-employee-experience-is-now-the-core/
