8 Reasons a Powerful Personal Brand Will Make You Successful
A "personal brand" is a must have in Business today.
For many people "personal brand" seems like it is something "grand" but I wouldn't...
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B2B Marketers Now Devote 28% Of Marketing Budgets To ABM, Study Shows
Must admit I treat many surveys with cynicism. This one certainly, I take the results with a large pinch of salt. If an ABM...
The Brand Ambassador: Who Are They And Why Do They Matter?
Recently we were in Singapore looking out at the Singtel building. Singtel is the big mobile / cell operator over there.
Looking up...
Why There is Only One Closing Strategy
There is only one closing strategy you need. James Muir covers it in his book "the perfect close".
Far too many people, have a...
How to Manage Your Reps' Sales Excuses
Interesting article, in the world I work, which is B2B Enterprise, the top 6% of sales people have not cold called, certainly not for the...
Are you providing sufficient Digital Leadership?
Software is eating the world and its social media.
The election of Barack Obama, the election of Donald Trump, the Arab Spring, Brexit and...
Why Social Media Must Play A Major Role In Your Channel Marketing Strategy
At my previous company, we took the salesforce through a sales transformation, at the time we were under massive competitive pressure as...
Ditch the Sales Script and Do This Instead
We've all been there, your phone rings and somebody starts pitching to you.
The ability to cold call, in the world and certainly in Europe...
Has Account-Based Marketing (ABM) Made Sales Development Reps (SDR) Obsolete?
Account Based Marketing or Account Based Sales as I prefer to call it, has created a dilemma for many companies. Most companies are...
How Many People Would reach out and Complain if you didn't send out that next Email Blast
This is a great article, it is after all an extract from Seth Godin's new book.
I remember as a salesperson getting a copy of his book...
Top Earning Salespeople Use This 1 Easy Strategy to Outperform Everyone Else
Social Selling.
In this video SAP outline some of their research on their own salesforce https://youtu.be/pFTRa5MI7N0
We know from other...
What Every HR Leader Needs to Know About Sourcing Top Talent
This article explains about creating a "bench" of top talent.
One of our customers wrote a blog to get salespeople and they got 40 people...
10 Digital Transformation Statistics Businesses can no longer Ignore
Digital Transformation is no longer the IT systems replacement that people once thought it was. Nice new shinny cloud systems, more...
Here's How to Update Your Sales Techniques for Disruptive Innovation
Want to sell more than your competition and have more market share? Here's how you do that.
Do a competitive analysis between you...
Use Your Growth Strategy to Unite Your Senior Team
One of our clients, came to us and admitted that "Marketing doesn't work anymore".
It's quite an admission if you think about it....
5 Reasons to Use ABM (Account-Based Marketing) to Boost Your Sales
In the world of B2B Enterprise where we work, the use of Account Based Marketing (ABM) or Account Based Selling (ABS) as I prefer to call...
Why Large Companies Continue To Struggle With Innovation
I recently wrote a blog the other week where I explained the way the world is right now. The internet, mobile and social media are...
Key Social Media trends for 2019 that Every Marketer needs to Keep an eye out for
As we move into 2019, more and more CMOs are coming to us and saying “Marketing isn’t working anymore”. It’s true to say that “what...
Why Change Initiatives Fail And How To Fix Them
I talk all day about the use of Social Media to enable greater efficiency and effectiveness through the business. It can be in...
Can we Realize untapped Opportunity by Redefining Work?
We see a lot of talk about redefining work. From open plan office to offices and back again. Should we have table tennis...
Digital strategy: The Four Fights you have to Win
We often find in business that people just don't get social; digital; call it what you will.
While we all buy differently or leaders see...
Why Sales Development Representatives Are Becoming Obsolete
Interesting article, certainly we are making the same conclusion, which is the SDR role is evolving.
In the past it always seemed to me...
Original Research is Essential for Compelling Thought Leadership
I presented at a Martech conference this week and at the end of the presentation in the section on questions somebody asked me what the...
Microsoft Reports that LinkedIn is Seeing 'Record Levels of Engagement'
I was speaking at a Martech conference this week and 50% of the audience was business to consumer (B2C), while I work in the world of...
Are You Learning Yesterday’s Skills For Tomorrow’s Buyers?
We often see articles (not this one by the way) where companies pitch the skills of yesteryear. The only reason why we think people...
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